My club starts the autumn season a week today, so I’ve been working hard on the PR campaign. Posters have been printed and are starting to appear in shop windows and on noticeboards. The local newspapers and magazines are being as unpredictable as ever (I understand that riveting stories which cover crochet, big sunflowers or dog gymnastics take priority over my piddling little efforts to bring comedy to the people of Linköping) but I should get a few column inches. The Internet is all abuzz (er….there’s a Facebook group) and word of mouth is spreading it about like chlamydia on a student korridor.
Back in July, you may recall, I had a bit of a run in with the wing of the local kommun that is responsible for spreading the word about culture in town. I had missed the deadline for their printed events brochure (distribution 35,000) by half a day. The deadline was 5pm on Friday, I found out on Saturday morning, and 9.30am on the Monday was too late. Rules is Rules.
Let us consider it a victory for bureaucratic efficiency then, that if you happen to pick up a copy of ‘På Gång i Linköping’ and look what is going on in town on Thursday 10th September, you will find no mention of the innovative comedy club LKPG HA HA! that premieres at Café M. According to the brochure, the only cultural event going on in Linköping, Sweden’s 5th biggest city, is a Suicide Prevention Day. Sounds like a right giggle.
