Style in Sweden

During the last weeks I saw a shirt appearing in different locations worn by very different people.

This one:

No matter which age, gender or location this shirt is just damn popular at the moment. You can see brats at Stureplan with this shirt, DJs in Malmö and students in Lund. So I’m wondering what’s so deal with this shirt? What is so special about it that that it unifies classes, genders and cities in Sweden?

First of all, there’s Kate Moss on it. Ok, she is a supermodel and she’s definitely one of the most beautiful and interesting celebrities in the world (in case you like heroin models). On the other hand, Kate Moss is not really a new phenomenon. So what then?

Maybe because she is naked?! People like to see skinny female bodies. But don’t we see thousands of naked skinny women everyday in the media? That can’t be the point.

Is it the cigarette that reminds us of her turbulent relationship with Pete Doherty? We like to see that celebrities are not perfect and do ‘bad things’, too. But is that really enough? If I think of Kate Moss I remember all her cocaine stories. A cigarette is almost ridiculous in comparison with sniffing drugs.

Maybe it’s her sexy look. But when does she not look sexy?

To be honest, I’m still confused. I think it might be the fact that a sexy-looking, smoking and half naked Kate Moss is on a shirt and not in some gossip magazine. Or do you have any other ideas?

Pictures from Nelly

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This entry was posted on Thursday, April 23rd, 2009 at 5:06 pm and is filed under Hip & Hype. Trends in Sweden.. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.