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Style in Sweden

Comments on fashion and aesthetics

East Berlin architecture in Swedish fashion.

Head designer and founder of Sweden’s most recent fashion success Cheap Monday, Örjan Andersson, told in an interview that he was inspired by East Berlin architecture when he created the spring collection. To be honest, I often do not recognise the designer’s source of inspirations if they tell it in interview but when I look at some Cheap Monday outfits of this season I can really understand his idea.

The clothes are not very colourful, mostly grey and black, and include a lot of unquiet squarish patterns reminding of skyscrapers and big city feeling. They look somehow dirty and imperfect and are full of holes while still being hip and innovative.

The spring collection of Cheap Monday makes me thinking because I find them so extremely un-Swedish. I think they even represent a contrast to Sweden and its fashion ideal.

When I think of Swedish fashion I see chic clothes with clear lines and colours representing a modern way of elegance combined with a retro feeling. 

Why does a designer living in Stockholm, the capital of Swedish perfectness, create garments that absolutely are not reminiscent of his environment? It seems like a revolution against the perfect Swedish (fashion) world.

I actually prefer the classical way instead of half destroyed clothes. But I like the idea of trying something different and new. I think Sweden really needs more of these people who initiate these small revolutions. 

Some examples of the spring collection presented at Copenhagen Fashion Week: 

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Pictures from: Copenhagen Fashion Week 

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One response to “East Berlin architecture in Swedish fashion.”

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