• Sweden edition

Style in Sweden

Comments on fashion and aesthetics

Cute sells. The Eurovision Song Contest.

It’s almost impossible not to watch the Eurovision Song Contest in Sweden. I couldn’t avoid it either. Ok, to be honest, it was actually fun to watch and judge all these crazy musicians from all over Europe presenting corny music in dresses who were totally over-the-top. The more glitter the better!

Dressed over-the-top? Corny music? This year’s winner, the Norwegian Alexander Rybak, was simply dressed and if I forget the lyrics and just focus on the music I even don’t find the song corny. I think he presented a quite original piece (at least in comparison to the other participants).

It’s fantastic that the usual winning method ‘sex sells’ didn’t work this year. A charming young guy dressed in a classic black vest combined with a white shirt and some black suite trousers accomplished the best score in the history of the Eurovision Song Contest. All the Barbie girls shaking their arses in their short dresses did not have any chance against the Norwegian violin player.

In particular Germany had to learn that just a sexy woman is not sufficient to win this competition. Burlesque dancer Dita Von Teese supported the German participants “Alex Sings and Oscar Sings” by dancing and smiling in a corset that was so tightly laced that I was wondering how she was able to breath. It didn’t help. Germany was almost last.

When I saw Alexander Rybak’s performance I (and every other person in the room) said, “Oh my God, he’s so cute”. I have never voted in the Eurovision Song Contest before but tonight I spent 4,95 crowns for this talented, well-dressed and cute Norwegian singer. I hope it was really his charm and talent and not the result of two and half years of enjoying Swedish culture…

Report abuse »

8 responses to “Cute sells. The Eurovision Song Contest.”

  1. Jay says:

    You’re simply contradicting yourself:
    “It’s fantastic that the usual winning method ‘sex sells’ didn’t work this year.”
    When I saw Alexander Rybak’s performance I (and every other person in the room) said, “Oh my God, he’s so cute”.
    So instead of a sexy girl, a cute guy won. Ah the winds of change :)

    Report abuse »

  2. Karl says:

    Well said, but I disagree with you in one aspect. Charm, cuteness, talent and being well dressed are all attributes that define the sex appeal of a man (and woman).

    Or would you have spent the same 4.95 crowns if Alexander would have been an overweight, bald, 50 year old artist?

    Report abuse »

  3. mareike says:

    Good point! Maybe his sex appeal mattered. But at least in a smart and not cheap and stereotypical way.

    I don’t know if I would have voted for him he was a 50-year-old guy. But last year my favourite was Sébastien Tellier and he is neither cute nor sexy, in my opinion…

    Report abuse »

  4. mareike says:

    Well, it usually seems that a sexualised female body is a required component to win this competition. That didn’t work this time and I think that’s good! I think he could convince some many people (including me) because the ‘sex sells’ factor was not that important or at least not obvious in his performance. In contrast to many other participants, he rather presented himself as a smart, young, talented AND CUTE musician and not just as a cheap half naked dancer.

    Report abuse »

  5. alannah says:

    I thought this year’s songs were the worst ever. It was a struggle to find even one good one! When my group of 10 friends and I watched the Norwegian one we thought “Oh my God, this is the worst one in the competition, what a joke”. I’m happy that Oslo gets to host the song contest next year as it is good publicity for them but there are so many good bands and singers in Scandinavia, that I really wonder where they dug up the disasters in this year’s competition!!

    Report abuse »

  6. Karl says:

    Hej Mareike
    Honestly I knew what you meant and fully agree to your view. But it is so easy to make generic statements. Referring to your reply – can you for instance tell me the last time a sexualised female body won? You have to go back to 2005 to Elena Paparizou to be able to even start debating about the virtues of a trimmed and well shaped body deemed to be sexual attractive.
    Eurovision is great because it illustrates all the different fashion, beauty and humor components in Europe. It is a great social event and seeing it from that angle I started loving it – because Europe (Euro-) is shown here (-vision) not only as one big EU its is a big melting pot of cultures and taste! Long live Eurovsion song contest :-)

    Report abuse »

  7. David Stone says:

    Yeahhhhhh – no.

    I think Eurovision could be so much more than what it really is right now – euro-trash-kitsch! With some notable exceptions, most of the participants and their material come off as nothing more than a really bad attempt to mimic what’s hot on the charts. Maybe I’m just not seeing something – but to call this Eurovision seems a bit over the top.

    Eurovision seems like a rare opportunity for people to do something different and get noticed. It’s one of those few times where European youth seem aware of what’s going on around them in other European countries. If anything – as in fashion, – we should applaud those who do something different.

    Sex does sell, but we don’t always have to package it as sleaze.

    Report abuse »

  8. Office 2010 says:

    This article is GREAT it can be EXCELLENT JOB and what a great tool!

    Report abuse »

Leave a reply

By posting a comment you agree to be bound by The Local's terms and conditions.


Highlights from Follow Sweden

20 things to know before moving to Sweden

As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »

How far can English take you in Sweden?

Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »

Blog Update: Julie's Nordic Island

12 February 21:30

The consciousness of one »

"The ice dripped in the winter sun. It was the first day when the light had been intense enough to cause dripping in the sunlight. To hear it was an extraordinary wakeup call. The cycle was happening again as it always does, always will (or so we think). I imagined that on my summer island, the bees..." READ »

Highlights
afhunta (File)
DATING »
A Valentine's Day look at how how sex, booze and mobile phones can unravel that tantalizing mystery known as the strong, silent Nordic type
The Local
SOCIETY »
The Local's Oliver Gee finds out why the star of Sweden's version of 'The Office' thinks Sweden is the most PC country in the world
Micheal Brauer/Flickr (File)
SCIENCE & TECH »
'Drunkorexia' on the rise in Sweden: report
Alexander Lervik and Johan Carper
LIFESTYLE »
Seven Swedish designs that will blow your mind
Eva Rinadi Celebrity and Live Music Photography/Flickr
SOCIETY »
Star Wars in Swedish causes fan outrage
www.dotoday.se
LIFESTYLE »
What's On: The Local's guide to upcoming attractions and events in Stockholm, Gothenburg and Malmö.
OLIKA Publishing
OPINION »
The Swedish language needs a new pronoun free of preconceived notions about gender, a Swedish linguist and representatives from a publishing house argue
Madonna set for July 4th concert in Sweden
SOCIETY »
Madonna set for July 4th concert in Sweden
TV4
GALLERY »
An inside look at 'The Office' in Swedish
Georgios M.W (File)
SOCIETY »
Swedish mother gave 3-year-old cigs and beer
Photo: Fredrik Persson/Scanpix
SOCIETY »
A duvet cover designed to look like cardboard boxes, on sale at a luxury department store in Stockholm, has some arguing that the city's homeless are being exploited for profit.
Ann Catrin Brockman/Flickr (File)
LIFESTYLE »
Five Swedish songs that never made Eurovision
Q&A with Swenglish comedy star Ben Kersley
LIFESTYLE »
Swenglish comedy star Ben Kersley explains how ‘three bespectacled English guys’ plan to make Swedes laugh
Photo: Screenshot YouTube
SOCIETY »
Move over Bugs – a Swedish bunny is rapidly becoming the most popular rabbit in the world!
Photo: Sony Pictures
SPONSORED ARTICLE
How Millennium films tap deep into Swedish angst
Photo: Helena Wahlman
SPONSORED ARTICLE
Braving the cold: Ten reasons to spend winter in Sweden
Photo: ECLA
SPONSORED ARTICLE
A truly international education at the heart of Berlin
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
English Speaking Therapist Stockholm
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Doctor of Psychology
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
Get on the Tennis Court with www.babolatshop.se
The new Online Tennis Store with the largest selection of Babolat Products in Sweden
http://www.babolatshop.se
Turning Point Counseling
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the swedish and the international market.
www.swedishdowntown.com