They are everywhere at the moment. Kate Moss’ new collection for Topshop or Matthew Williamsson’s summer collection for H&M’s for instance are colourful and full of zebra, leopard, peacock and other crazy prints. “Be ready for the biggest hype of the summer – prints”, writes the H&M magazine.
To be honest, I am not ready. If I wear more than four colours I really wonder if this is too much and now the fashion industry tells me that the newest hype is the animal look. I don’t want to look like a zebra! Simple patterns such as stripes and dots are very cute and a colourful scarf is a perfect accessory in my opinion. But I find a whole dress with flowers, animals or other indefinable prints and colours on it really tacky.
First I thought that a bikini in this style might be cool but then I found one with Che Guevara prints at H&M’s. I think Che Guevara on my breast is even tackier than the peacock look.
The good thing with trends is that they can be ignored. Mareike says ‘Nej tack!’ to this print hype. Shopping might become difficult this summer but I rather wear my winter jacket than a dress looking like a peacock.
From the H&M magazine:
Also the Swedish fashion website Nelly focuses on prints:
looks like something oooooold women uses
i preferred the fashion core hype better
And whats up for us men? am I also supposed to use those dresses?
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