Stockholm fashion week is over and I am looking forward to fantastic diverse clothes next year. I always complain that Swedish fashion needs more variety but this time I’m really impressed by the new spring/summer collections 2010.
We have the darker grunge and punk influences in the garments by The Local Firm and Cheap Monday. There are the very cute vintage-looking collections by Dagmar and Islæt and we have also seen the feminine chic line by Säby, Noir et Blanc and Ida Sjöstedt’s who included lots of shiny and glittering materials in her collections.
As I wrote in a former blog entry, my favourite Swedish designer is Minimarket and after this fashion week the three sisters behind the label could reinforce my opinion. The theme of the new collection is aquarium built in a typical Minimarket manner: colourful, cartoon-like and personal in its shape.
The colour range goes in apricot, mint, coral and greige, with accessories and jackets in cobalt blue suede. Several of the garments are three-coloured, for example the coat ‘anemon’, which is made in greige, apricot and black.
Minimarket displayed also several new accessories such a computer bag in patent leather, a small evening bag and a large bag in suede. The shoe line has widened to five styles including for instance two new ballerinas.
I find the new neater hat is the best piece in the new collection, which Minimarket describes as crossover between a helmet and a cap. Incredible beautiful!
What I love about Minimarket is their creativity and openness. The new collection was displayed in different parks in Stockholm so that everybody had a chance to see the new pieces. I think that’s a great idea! Fashion is the widest spread form of art so that everybody should have the chance to be part of it.

Minimarket.

Dagmar.

Islaet.

Cheap Monday.

The Local Firm.

Ida Sjostedt.

Noir et Blanc.
Pictures from: Kristian Löveborg/ Fashion Week by Berns.



























































i like the second style
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