Style in Sweden

Comments on fashion and aesthetics

The new natural beauty. And Beth Ditto again.

I read in several Swedish lifestyle magazines and blogs that make-up, mascara and all the other smart beauty aids that we use everyday are going out of style. The French ELLE even featured several top models such as Monica Belluci and Eva Herzigova without any make-up in the April issue. It was the best-sold issue ever.

The Swedish ELLE writes this month that the fashion world is sick of perfect beauty. A new beauty era has started, in which photographer and stylists are searching for more natural and unfaked faces and bodies. Goodbye Barbie! The new fashion icon is “fat, lesbian and feminist”, at least according to her own description. Beth Ditto.

On the one hand, it’s for sure that fashion trends and icons change over time. There was the glamour girl, the tomboy, the androgynous one, the heroin model etc. On the other hand, I doubt that the top models on Vogue, Cosmopolitan and ELLE will look like unfaked beauties without make-up soon.

Apart from Beth Ditto, this year’s fashion icons are Georgia May Jagger and Peaches Geldof, according to ELLE. Without a doubt, all of them are very beautiful. But I’m wondering if they actually look so natural?! Beth Ditto’s figure is indeed something absolutely new in the fashion world but does she really represent natural and unfaked beauty? She always wears red lipstick, lots of eyeliner and pale make-up. And Peaches Geldof? I find she’s almost the opposite of natural style.

I think the French ELLE that featured the top models without make-up was such a success because people wanted to know if the models were really as beautiful as they always thought. We become happy (at least I do) if wee see that models also have wrinkles and blemishes. Well, if they have them. It’s not that difficult to make a ‘normal’ face incredibly beautiful and perfect in times of picture editing programmes. Photoshop – the new make-up. Isn’t that even more faked?

The new fashion icons Georgia May Jagger, Peaches Geldof and Beth Ditto.

The new fashion icons Georgia May Jagger, Peaches Geldof and Beth Ditto.

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