Swedish model Ida Pyk launched her first collection this week featuring shirts with pictures of Nicolas Sarkozy, Osama bin Laden or Swedish politician Maud Olofsson on them. For those who are not that into clothes with politicians or terrorists she designed shirts and tights with cocky texts such as “I was anorexic – but I’m ok now”.
She says that she wants to provoke with her collection. I think this collection is not provocative. It’s just tacky! Apart from that I don’t find the clothes fashion-forward, interesting or modern at all it might be exaggerated to put Maud Olofsson next to Osama bin Laden. I am generally not a supporter of this Swedish politician but that’s just wrong.
When it comes to her “anorexic” shirts and tights I’m wondering what Ida Pyk wants to tell us?! She said in an interview with Swedish daily Dagens Nyheter that she got the idea when she was insulted to be anorexic in her blog on ELLE. She is surely not the first model who is considered as anorexic and if she has problems with that kind of critique she has probably chosen the wrong career.
It is not the first time that Ida Pyk, who lives and works in Paris, caused a stir with her clothes. However, I found the dress with “I fucked Kleerup” somehow funny (in particular when Swedish singer Håkan Hellström asked if she could wear the same dress with his name on it) but she has gone too far with her collection.
I don’t reject the idea of being political in fashion (I’m a political scientist) but the clothes should be smart and interesting. A friend of mine said once “Widerstand braucht Kreativität”, which literally means “resistance needs creativity”. I think that’s exactly what this collection needs: a little bit more creativity. And seriously, who wants to wear a shirt with Sarkozy on it???



























































Miss Mareike wrote : ” it might be exaggerated to put Maud Olofsson next to Osama bin Laden ” ,
me too , I think its unfair to put the picture of the great Osama bin Laden next to this cheap swedish politician called Maud Olofsson.
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you’re the best sarkozy !
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