Style in Sweden

Spring without some stylish sunglasses in Sweden is like a weekend in Berlin without clubbing. Impossible! It’s getting warmer, the sun is shining and Swedes replace their hats and beanie caps from the winter by some new sunglasses.

Today I found the new sunglasses collection of the Australian brand Le Specs on the homepage of my favourite shop in Stockholm, Mint & Vintage. They are incredibly beautiful and exactly what I like. Retro but fashion-forward and trashy but chic.

The best thing is that they just cost between 499 and 545 crowns. Of course, H&M sunglasses are much cheaper but if you buy other designer sunglasses you normally pay at least twice as much. I find them also much more unique than sunglasses from both H&M’s and expensive brands such as Ray-Ban or Gucci.

In terms of quality they can also keep with the more expensive designer sunglasses since they have 100 percent UV protection and comply with the mandatory requirement of the Australian and New Zealand standards. 

I just need these damn sunglasses!!!

The Tuxedo 549 kr (my favourite ones).

Frenchie 499 kr.

Solid gold 499 kr.

Press replay - black 549 kr.

Press replay - Violet black 549 kr.

Joplin 499 kr.

Pictures from : Mint & Vintage 

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I found some very cool hats on the internet today. They look like the ones that Stewardesses wore during the 1950s. I have never seen similar hats in Sweden before and I find they are interesting and creatively designed accessories for a night out on the town.

Designer Marita Hägg offers on her website small and large Stewardess hats as well as a black line including some very chic and elegant ones. The hats are black, grey, white or leopard patterned so that you can combine them with almost every garment. I find the idea of 1950s Stewardess hats very innovative and at the same time classic and retro.

The only thing that is somehow confusing is the name of the brand, Gothic Airways. Many people probably associate Gothic music and dark clothes with this name and think that these hats do not suit their style. However, I find these hats could suit many more people than just Goths since they look like vintage accessories. 

I also have such a hat but I bought it in a small shop in Berlin last year. It’s a black one with pin stripes. If I buy one of the Gothic Airways collection, I probably take this one: 

 Other hats that I also like: 

Pictures from: Gothic Airways

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When we think about fashion we automatically associate it with Paris, Milan or New York. Apart from the low-cost fashion giant H&M’s and some brands such as Cheap Monday, Sweden is not really known for its innovativeness in this branch. However, I find there are a lot of fantastic and very creative Swedish designers who are underappreciated in an international context.

Today, I want to show my favourite one:

Minimarket’s designers Pernilla, Sofie and Jennifer Elvestedt were inspired by the fairytale Alice in Wonderland when they created their most recent collection. Magician hats, scarves with card game diamonds and pullovers with ladybird patterns are characteristic of Minimarket this season.  

You might think now that this is really corny and that you absolutely don’t want to look like a ladybird. I generally agree but I find Minimarket succeeded in taking up the childish and corny theme Alice in Wonderland and translated it into cool, hip and unique clothes.

Here are some examples: 

The hat is my favourite piece but I’m a little bit unsure if it’s worth to pay 800 crowns for it. If I buy it I will let you know…

Pictures from: Mint & Vintage 

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