• Sweden edition
 

Snuggling With the Enemy

My Fake Magazine of LIfe in Sweden – by Scott Ritcher, American publisher of a real magazine called K Composite

Fake Starbucks


I wrote earlier about the absence of Starbucks in Sweden. Personally, I don’t miss Starbucks, but it seems there are those Swedes who feel their country has been left out of this worldwide phenomenon of “coffee culture.”

Maybe they were left out, maybe they opted out, maybe they escaped. I’ve heard several explanations of Starbucks’ conspicuous absence in this otherwise fully-westernized, participating-locations country.

One story goes that there once was a Starbucks in Sweden which was closed by the government because the products did not meet health standards. Starbucks felt it was better to close the store instead of changing the formulation of their beverages. After exhaustive web searching, I really couldn’t find any information from any reputable source about what may or may not have happened.

I did find an article from the Puget Sound Business Journal which reported Starbucks had plans to open stores in Sweden during 2000.

Regardless of whether they got around to opening any shops in Sweden, a number of imitators have picked up the slack. My favorite Starbucks tribute shop is one whose name is Coffee Culture, but I call it Fake Starbucks. Anything look familiar about the menu board?

The cup sleeves at Fake Starbucks – I mean, Coffee Culture – even say, “Careful, the beverage you are about to enjoy is hot,” which is only one word away from being the exact phrase from Starbucks’ cups. In fairness, their coffee is not bad and the price of 20 kr ($2.50) for a take-away latte is very affordable in the area.

I apologize that the photo is a little blurry, but I think you get the idea. I didn’t want to look like a corporate spy taking pictures of their shop.

Starbucks recently sued a small shop in Göteborg called Starcups after the owner refused to change his store’s name and logo. Perhaps that’s a signal Starbucks is planning on moving into the country.

I just don’t see the point in copying something or opening a business that is so recognizably derivative.

I really miss some of Louisville’s independent shops like Quills and, of course, Jackson’s who, without question, sells the best coffee I’ve ever had. Anybody wanna send me some?

Report abuse »

3 responses to “Fake Starbucks”

  1. MartinW says:

    The story about Starbucks and the health authorities are fake. There has never been a Starbucks in Stockholm, however it is true they did look into opening in Sweden back in the early 00’s. I did actually email them back in ‘99 asking about this, and they confirmed looking into it, but had no firm plans.One reason it never happend, might be that the swedish “fika” culture is well developed, and it would be hard for Starbucks to compete with regular coffee houses.

    Report abuse »

  2. Thommy Browne says:

    Jackson’s has changed it name to Red Hot Roasters. Sondra bought out Chris’s share of the business and is doing it solo now. Same location, same beans, same roasting process … just a new name a logo.

    Report abuse »

  3. onlyembry says:

    I know, I do miss that lil doggie on the can though- but its all the same!

    Report abuse »

RECEIVE OUR NEWSLETTER AND ALERTS
Blog updates

21 November

Editor’s Blog, November 21st (The Local Sweden) »

"Hello from Stockholm, Our week started with reports another Russian plane had been spotted in Sweden’s airspace,..." READ »

 

21 November

Exclusive Interview with Abba’s Bjorn Ulvaeus (Stockholm in my American Heart) »

"Most of us will agree that actions speak louder than words. But when the two are..." READ »

 
 
 
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

844
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
aa-europe.org/sweden
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists
Click here for the full job description