• Sweden edition
 

Snuggling With the Enemy

My Fake Magazine of LIfe in Sweden – by Scott Ritcher, American publisher of a real magazine called K Composite

Pabst Blue Ribbon, my old friend

When I’m drinking cheap beer in America, my go-to brand is usually Pabst Blue Ribbon.

It’s light, easy to drink, and refreshing on a hot day – especially compared to most of the other beers I love which are dark, heavy and rich.

PBR recently showed up here in Stockholm at the state-run liquor store Systembolaget and it was like seeing an d friend.

At a price of 13 Swedish kronor per bottle (about $1.95 US), this is not quite the bargain it is in Kentucky where a 12-pack is yours for $6.99 (or 48 kronor). That works out to 4 kronor per bottle.

I guess I’m paying for the location of the beer now instead of the quality.

The PBR that appears on the shelves at Systembolaget is labeled as the “Export” version. I’m not sure how it differs from the “regular” version which is available only by special order at about twice this price.

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2 responses to “Pabst Blue Ribbon, my old friend”

  1. Andru says:

    I noticed PBR in Systembolaget for the first time yesterday. I have to say, after being in Sweden for 8 months…this was a gift from above!

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  2. PADutch says:

    One of our better beers, many people claim it as their first ever beer. Another beer I suggest to anyone visiting the Eastern US is Yuengling, very popular here in Pennsylvania, doubt it’s available overseas as it’s only available in limited states but if you get a chance, try it. The oldest brewery in the US.

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