• Sweden's news in English

Snuggling With the Enemy

My Fake Magazine of LIfe in Sweden – by Scott Ritcher, American publisher of a real magazine called K Composite

Grattis pÃ¥ fredag! The hashtag that’s sweeping the kingdom!

If you’ve ever caught yourself saying things like “Oh behave!”, “Ay carumba!”, “Don’t have a cow, man!”, “Sit on it!”, “Git R Done”, or “Up your nose with a rubber hose” then sit up and listen, because I’ve got just the thing for you!

It’s not every day that you get to help popularize a new catchphrase, but I have now fully dedicated myself (in the past five minutes) to making that quest one of the new missions of this website.

Remember this day: The first day you heard the phrase “Grattis p fredag!

It basically means “Congratulations because it’s Friday.” This is my own personal variation of the common phrase “grattis p fdelsedagen” which is the Swedish equivalent of “Happy birthday.”

Somehow everyone I work with began saying “gratis p… everything” but the Friday greeting was far and away the most popular.

Although I’m posting this on a Wednesday, there is another Friday coming up. I think it’s the day after tomorrow. Let’s get ready for this.

Here’s the to-do list for right now:

1. Go to this link and click the black “rsta” button.

Rsta means “vote.” By clicking it you are voting for my entry in the Favorite Quotes contest on the website ofVecko Revyn, Sweden’s biggest magazine for teen and twentysomething girls.

2. Tag your weekend-related or Friday-related posts on Twitter and Instagram using the hashtag #grattispfredag.

3. Suggest other ways of spreading this virus in the comments below, or on my Twitter @scottritcher, or just go do it!

Soon, maybe the screenshot below, showing absolutely zero instances of the #grattispfredag hashtag, will become ancient history.

Have fun. And grattis p fredag!

Report abuse »


PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at: