William Simons looks at why Swedes are either on or off and wonders if it is something to do with candy.
Have you ever noticed that Swedes are either on or off – 100% into something or not interested at all? I first realized this phenomenon when I worked for a ski season in Åre and tried to get a date in what American fighter pilots call a “target rich environment”. I was forever getting knocked back because the answer was “I’m working tomorrow”. My English attitude was to scoff at this and wonder why they just couldn’t turn up to work with a hangover, but no, they were working tomorrow and that was it.
This attitude permeates through all aspects of Swedish life and not just their attitude to the workplace. Have you ever been out on a mid-week evening in a Swedish city? They are ghost towns and the clubs and bars are only the territory of the alcoholics. However, come Friday and they are bustling with life and the only way people go home is horizontal. The same attitude applies for drinking at home. A glass of wine with dinner on a Wednesday night? No way! Save it for Friday and Saturday, when we’ll get so drunk it will be Sunday afternoon before I can remember my own name. Just look at Swedish industry and life – it is the same there. Cars (beige airbags on wheels or super car monsters), furniture (flat-packed nonsense or classic everlasting masterpieces), sports (number one for years or super mediocre journeymen), music (world renowned number one artist or elevator music), holidays (constant work followed by an orgy of freedom in July) or even politics (middle ground indistinguishable blandness, then suddenly the far right).
I believe that there is one single cause of this on / off mentality and that is Lördags godis. This literally translated is Saturday Candy, the idea that children are not allowed any sweets during the week and that they must eat nothing than moose steaks and smoked fish, but on Saturday they can do wild in the pick and mix and drain as much sugar and e-numbers that their little stomachs can take. It is a god given right for every Swedish child to be driven to the local supermarket or sweet store, to fill up paper bags with sweets and then to bounce around like a power ball on speed, high on sugar for the rest of the day. Lördags godis affects teenagers and young adults in many ways, not least of all, in their attitude to alcohol.
Now I’m not going to make any friends here and have lots of angry letters drop into my inbox, but I don’t see what is wrong giving the odd glass of wine or beer to say 16 years olds. In the company of responsible adults, what is wrong with letting your young adults have a glass of wine with the family, round the dinner table? The Swedish attitude is that teenagers should not experience alcohol until they turn 18 – which results in the Lördags godis attitude of not coming out of the bar until you are thrown out. 18 year olds have no idea how to handle drink, what drink suits them or even how to enjoy a drink in moderation. 18 year olds are welcomed home by their parents on their birthday with a glint of admiration in their parent’s eyes and a bucket by their bed. The “English” attitude that the pub is the centre of the community, a place where all ages can congregate, get jobs, medical advice and integrate into the area is so foreign thanks to Lördags godis.
This begs the question that if it wasn’t for The Lördags Godis / on off attitude would Björn, Benny, Agneta and Frida have the self discipline to sit down and write hit after hit; would Ingvar Kamprad had the single mindedness to sell furniture in flat pack or wether Christian von Koenigsegg would have built a car that is recognised as one of the most “on” cars in the world?
Tags: lördags godis







































Wow, that’s pretty interesting… I’d never thought of it that way, but it sorta makes sense. I never could buy into the whole Saturday Candy thing… got too big a sweet tooth to wait until Saturday!
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It’s not true though that parents welcome their kids home with a bucket all proud because their kids are too drunk to stand up. What nonsense!
I liked the entry otherwise though.
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Funny. However, kids getting VEEEry drunk seems already acceptable before they´re 18… Studenten being one of the more visible occasions… the other one… look around town on a Friday/Saturday after midnight. That alcohol is good for you when it´s freezing cold must be the reason for scantily clad young girls queueing in front of clubs.
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this might also explain swede’s thouroughly irrational fear that one puff of weed puts one on the fast track to unavoidable heroin addiction– despite the fact that scarcely one socially non-compliant weed “misbrukare” has ever gone home “horizontal” as the author suggests and beat up their partner … or detroyed their sofa with a shower of vomit. (note: the verb “use” is never applied by Swedes to marijuana “users”
but true alcohol “abusers” are rarely called such.) medical marijuana in sweden? dream on. meanwehile, the state health care system and social services continue to suffer duew to society’s pandering to the “acceptable” drug and all its problems. candy, included!
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When I first worked in Sweden back in the 1970s, it took me a while to realize that afternoon meetings always finished promptly because people left on time to pick up their children from lekis (playschool).
As I was an unreconstructed neanderthal Brit at the time, I couldn’t see why the men, at least, couldn’t leave this to their wives so that the rest of us could carry on playing big boys around the office table well into unpaid overtime, as we were used to doing in England.
Work/leisure. On/off. Slowly, I began to suspect that was why the Swedes had a much higher standard of living and much more free time than I had been used to back in the så kallade United Kingdom. When they worked, they worked. And when they stopped, they stopped. None of the muddying inefficient indistinction between the two that I had been used to. And I began to appreciate Jämställdhet, which still has no single-word equivalent in English but which means in practice that men also have the right to pick up their children from lekis.
So OK, Sweden has its problems and some Swedes can be insufferable some of the time, but is there any country where that isn’t the case? Sverige gets my vote as a great place to live, any day.
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Thx for this great information that you are sharing with us!!!
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