After the first day at the fair Det Goda Köket Fair (the Good Kitchen) I lost my voice and spent the next two days sounding rather deep and mysterious as I grumbled out words understood in neither Swedish or English. I am blaming my reduced vocal activity on speaking Swedish for 3 whole days. It was fun but crazy trying to take care of so many interested members. Here is a photo from yesterday (Saturday):
It was a fantastic fair and wonderful to meet thousands of members and receive the positive comments on our wine and service. Having shared wines with our members for the past 5 years it is like meeting old friends and sharing memories. Nothing gives me more pleasure than hearing you thank us for the wine and service with real comments such as these:
“I have never never been disappointed by one of AWC’s wines.”
“Your wine and service is so wonderful I have told all my friends and work colleagues.”
“I am a very happy subscriber, never had a wine I didn’t like, how can I continue?”
“My neighbour is a subscriber and talks warmly of you so I thought I would come and sign up too.”
“We love AWC, we never have to go to Systemet now.”
“Your wine advisors are so great, I just love it when they call me, they almost sound surprised when I order every time!”
My voice got rest and my sales job was made easy by members standing around at the bar tasting the wines and explaining to prospective customers how wonderful the subscription service is and why they should also sign up. I just stand and pour the wine!
Without doubt our blue shirted team made AWC the busiest, friendliest and most successful stand at DGK. So many members commented that our wines are the best at the fair (all the wines are of the same high quality without exception) and we are the friendliest!
I can not agree more that our team of wine advisors and sommeliers are the most professional, friendliest and nicest you could find. It was an honour to work with them and see how they dealt with the considerable pressure of serving hundreds of people and answering all their questions. Lina and Sarah organised the fair with military precision and James, Johannes, Jimmy and Sarah presented the wines with untiring professionalism and flair it was like watching a well choreographed “Disney Wine on Ice” performance cramped behind the bar!
We made new friends, met old friends and some interesting new people including some friendly Australians, New Zealanders, Americans, Spaniards and Germans who always find a warm home and a friendly chat at the AWC stand.
Thanks to all who came to visit us and welcome to our new members who have now discovered how much fun and easy it is to experience great wines from around the world.
Cheers
Mark
p.s. and I came home to a wonderful Fathers Day dinner and our wayward cat had returned after 5 days “vacation”!
Tags: det goda köket, goda köket, älvsjö mässan
