• Sweden edition

Wine Freedom - Vinfrihet

Raising a toast to a more competitive wine market

Rain or snow they always go

Every snowflake has a dark lining. For our company this was a tremendously successful Christmas selling season. The champagne producers should be thankful we sprung up just as the American market collapsed! Bring Express faced a challenge getting all the boxes of wine home to our members all over Sweden before Christmas and the snow has surely not made it any easier.

While most of us were enjoying the light and thrill of the snow (our kids are out tabogganing down the snow hills), the hard working Bring delivery guys were tramping up hills and along snow covered paths on the most important last 10 meters to our members’ doors. So far so good we hear from the delivery guys but if there is any delays you know that Bring is doing their very best to get there, even if not exactly on time.

We were in Hamburg visiting the warehouse this week and planning for the 2010 logistics. We hope to offer members more wines, better and shorter delivery period and of course more of the same great service you have come to expect.

Now it is time to start drinking more of the wines and selling less during the festive season. A vacation is needed as much as it is deserved by our amazing team. Personally I will be drinking these great wines:

Unison Selection Gimblett Gravels Merlot 05 – my new favourite

Bests Sweet Muscat – think dark and cold days, think sweet Muscat

Stellankaya Cape Cross – Pinotage for non-pinotage drinkers

Kooyong Masale Pinot Noir – first growth at a price you can afford to drink every day

Banyuls sweet red wine – Lindt dark chocolate and a small glass of Banyuls – even Christmas eve TV is tolerable with this heavenly combination!

Zeni Vigne Alte 2006 Amarone – if you like sweet full amarone that tastes of dried grapes buy something else. An amarone for connoiseurs of quality wine with balance and food worthy.

Jean Paul Hebrart Champagne – proof that you can’t wait too long for something good. Jimmy’s excellent find, even satisfies me who is not so fond of acidity bubbly sweet champagne. This has finesse and a dryness that makes it match many foods as well as drink on its own.

Time to wish you all a prosperous, healthy and happy 2010. I know our members consume alcohol in moderation and never drink and drive so you don’t need reminding of the great Aussie advertising slogan: “Drink & Drive – you’re a bloody idiot!”.

Be safe, enjoy the family and friends and see you all in 2010.

Cheers & Thanks for a great year

Mark

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