• Sweden edition

Wine Freedom - Vinfrihet

Raising a toast to a more competitive wine market

James and the Giant Peach

Fans of Roald Dahl will recall this story of the mistreated little boy who escapes his wicked aunties inside a giant peach. The description of James watching the peach grow and grow and grow is memorable to those of us enthralled by giant fruit and vegetables.

This week we moved into the newly renovated wine advisory centre in Östermalm, Stockholm. The renovations have enabled us to double the wine advisory team to provide even higher levels of service to our growing numbers of customers. Buying new desks and computers as well as assisting Maria to recruit more highly skilled wine advisors continually reminds me of James watching the peach grow.

Sweet and fuzzy as a peach is the feeling of steering our business and providing a large number of people with high quality wine and a service never before available in this snowy land.

While we offer no peach wine, we have some new releases this week which I am excited about. Our favourite Tasmanian producer, Devils Corner, has returned with new vintages and these cool climate elegant wines are on its way to my cellar for drinking this spring. Let the devil take the better of you this spring http://www.australianwineclub.se/ciab_details.php?ciab_id=2176

James (the wine buyer, not the Dahl character) can hardly restrain his excitement with the arrival of the Italian super star producer Elena Walch. When we tasted through their range a few months ago it was the first time we had a near clean sweep ordering their entire range of wines. Finding a complete range of Italian wines both red and white from one producer is as rare as a talking caterpillar! http://www.finewinesociety.se/ciab_details.php?ciab_id=2294

We have a flood of new wines arriving over the next month, so make space in the cellar!

Cheers

Mark

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