• Sweden edition

Wine Freedom - Vinfrihet

Raising a toast to a more competitive wine market

Honestly speaking

May 25th, 2011 by vinfrihet

We train very hard in our company. Being competitive in sport, dance or other active pursuits is a good sign that someone has the mental determination to succeed professionally.

Mental rather than physical strength is primary requirement for our current training program started a year ago.

We are not training for the Stockholm Marathon or Vasaloppet. The goal of our training is to create an agile, highly successful company where it is fun to work. And what we do believe is one of the secret ingredients for achieving this?

Straight, honest, respectful communication.

Sure, everyone says they are honest, respectful and talk straight. Brrrrrrrrrrr. Wrong answer. Few people do because it is so so so darn hard. And like solo tango dancers, it just doesn’t work with only one.

Giving and receiving honest, respectful comments is hard: Telling your boss he is meddling in your job; telling someone you were wrong and they were right; informing a colleague they have not delivered what they promised; thanking someone for a fantastic job well done; saying sorry for not delivering without making excuses; rebuking someone standing around the coffee machine for talking badly about someone behind their back or letting one of your employeees know that their current performance is not sufficient to achieve their career objectives.

And saying these things immediately, not later having stewed it over and the moment is past or a night’s sleep has been lost.

The hardest part of running a fast growing company is integrating new people into the team without disrupting their performance. This is not hard, it is almost impossible to achieve without honest talking.

You talk more than you listen; Yes you have a lot of experience to share but trust must be earned before people will listen to you; Sorry that I underestimated you, thank you for exceeding my expectations, I am impressed; If you dress like that you will not earn the respect as a senior manager; You are a very important member of our team and what can the company do to keep you motivated and challenged.

My good friend Les taught me many things, one of them was how to say difficult things in a nice way. Not sugar coating it, beating around the bush or implying or insinuating. But saying exactly how it is but in a respectful way and then giving the other person the opportunity to respond and to really show you are listening to them with an open mind.

Having been training for a year, the results are showing. Communication is quicker, clearer and it feels so darn free! We have erased the subtext in every meeting and conversation, hidden agendas are unveiled.

And we don’t just use it internally, we do the same thing with our customers and our customer satisfaction index rises like the northern sun in June!

So honestly speaking, it’s worth the training.
Cheers
Mark

Report abuse »

Eater takes it all

May 23rd, 2011 by vinfrihet

May is like the end of the hiberanation period when social activity goes from staid to manic. Friday night brother in law Calle celebrated his 50th birthday and the kids got a real kick out of chatting with Benny and Mona (specially when he played Winner Takes It All while Katty Holfin sung her own text to her brother). Benny must be pretty pleased that kids born in 2000s still know all the Abba songs and recognise him!

Saturday night was a special dinner where our company’s esteemed chef Johannes Videhult prepared an outstanding meal showing off his food and the best wines we offer. The guest list was exclusive and conversation bright, intelligent and fun. It really works when you put time into thinking combinations – people, wine food!

This dish was particuarly exciting: don’t ask me to translate, trust me it was a fantastic combination of flavours and temperatures!
Hälleflundra över bakad med Ramslöksmör serveras med rödbetskräm och sorbet på smetana och wasabi samt en anchchili sky.

Brunch for the family on Sunday to celebrate Johanna’s birthday so I challenged the traditional brunch menu with an Israeli buffet of shakshuka, hummous, labneh, Israeli salad, pita breach and coffee.

Yummy!
Mark

Report abuse »

Do I care, why should you?

May 20th, 2011 by vinfrihet

I would not be called a Curling Parent but neither am I one who does not care about his children. Sometimes they need to fall off the bike or scrape their knees to learn the lessons of life. When it comes to putting your children in harm’s way I draw the line.

It could be a cultural difference but I often find myself plucking other people’s kids up off the floor or out of harm’s way. Sure many parents in Australia and Sweden also do that but what always surprises me is the response of the parents.

When we are out I keep a close eye on my children. I don’t believe that just because a kid has a helmet on they are going to go unscathed while riding their scooter or bike. Common sense is often the best safety device!

Last week a parent was wheeling their kid on their big bike and as they crossed the road the child fell off – in the middle of the road. The parent didn’t notice and I was right there so I picked the crying passenger up and handed them to their parent when they finally turned around at the commotion.

During Valborg at the local bonfire a 2 year old was toddling along in the very crowded square without much parental supervision. The kid walked straight over someone’s bag on the floor and I grabbed them before he hit the ground. The parents saw me set the kid firmly on his feet again.

Today a parent of children at the same school as our kids was walking 50m behind their 4 year old hotrodding scooter riding daughter. She zoomed down the pavement and directly out into the street. She continued down the middle of the street until she turned into the school. It is not a very busy street for cars but there are loads of cyclists and trucks in the morning. As I walked past the mother I asked her if that was her daughter (she must have seen what happened) and told her what she already should have known.

Lastly, there is the parent whose kid was lost and crying and I stayed with them until their parents found them 5 minutes later.

What all these incidents have in common is the parents’ response to a) the child and b) my actions.

Nothing.

The parents say nothing. Not thank you, not a nod of the head, wave or acknowledgment of a stranger’s help.

They hardly even have any response to the children: “don’t scoot in the middle of the street” or “oh darling sorry you were lost in the supermarket”. Is silence the new parenting method? How can you teach a child common sense if you do not talk to them about things that happen? Is ignoring people who help your child the new form of love-thy-neighbour?

My daughter became lost on the supermarket the other day and she asked both Hemköp and Pressbyrån if she could borrow their phone to call her mother. Both said no.

Sad how society has become so impersonal. Even though they don’t seem to care about their children, I still do!

Have a safe weekend,
Cheers
Mark

Report abuse »

G’day Mate

May 18th, 2011 by vinfrihet

There have been two times in the past 11 years I have been most proud to be Australian. First was when Cathy Freeman won gold in the 400m sprint at the Sydney Olympics and I was amongst the 100.000 in the crowd cheering her on. The second was when the fresh new prime minister, Kevin Rudd, formally apologised on behalf of the Australian people to the Aboriginal community for the stolen generation and the other crimes against their human rights. Both these events involved indigenous Australians and made me feel that Australia had come a long way during my generation.

So it was with much interest that I accepted the invitation to meet Kevin Rudd today, the current jetsetting Foreign Minister. Australian Ambassador Paul Stephens and his wife were gracious hosts in their Östermalm apartment (location of the launch of our American Express wine clubs in 2005).

Kevin is known for his high intellect, rhetorical skills and ability to talk strine (Australian). So I was not disappointed when we met. Hearing from the Ambassador that I was Australian he immediately referred to me as mate. He was curious about what I did and introduced me to the former Swedish Ambassador to Australia Karin Ehnbom-Palmquist, who did not call me mate.

The food and of course wine at the Ambassador’s residence is always top notch and after chatting with some other very interesting people my new mate Kevin made his speech.

After welcoming all the famous and powerful people (from both sides of politics) and retelling a story from his stay in Sweden 30 years ago, he then took out my business card and encouraged everyone present to talk to me if they want some good wine. He went on to describe me as “enemy number one for Systembolaget” which he whole heartedly encouraged.

Describing his own personal experiences of visiting Systembolaget during his time here he repeated his brazen advertisement for our service. I felt slightly embarrassed but none more so than Pär Nuder, former Finance Minister under the Persson Social Democratic goverment. While everyone laughed at the Foreign Minister’s description of visiting Systembolaget (which I would not do justice to by repeating it) Mr. Nuder looked rather squeamish. Criticising the monopoly in Sweden in front of Social Democrats would be like Carl Bildt addressing a group of Aussie pollies and calling for more women to play in the AFL. It just ain’t gonna happen!

I thanked Kevin for his advertisement and support and trust that his long friendship with his political soul mate Pär Nuder is strong enough to withstand the trade promotion he did on behalf of Antipodes Premium Wines.

It was a real pleasure to meet my mate Kevin, he certainly surprises!

Cheers, mate!
Mark

Report abuse »

Foreign postings

May 18th, 2011 by vinfrihet

I rarely wear a suit to work but then again never wear jeans either, even on casual Friday. We have a written dress code and like with most things I have to walk the talk. But today I had to wear a suit to work…..no tie of course but it was important to look extra smart today.

Firstly I have more interviews for the PA / Office Manager position and to get the best candidates even the boss needs to be impressive of body and mind!

Then tonight I am invited to meet the Australian Foreign Minister, the most recent former Prime Minister, Kevin Rudd.

Following Kevin’s world travels via my weekend subscription to The Weekend Australian newspaper (www.newspaperdirect.se) you get the impression that the current Prime Minister, his former deputy Julia Gillard, is happy to have Mr. Rudd abroad. It will be interesting to find out what brings him to Sweden.

Another suit wearing day a few weeks ago saw me meet with Tim Groser the New Zealand Minister of Trade and Environment as he wanted to know more about the Swedish wine industry (understandably he didn’t ask for my opinion on global warming, the main reason for his visit to Sweden). Good to see the Kiwis taking Sweden seriously as a potential growth market for their great wines.

Having conducted a large number of interviews recently, I am surprised how few people understand the importance of dressing appropriately, what impression you are trying to make. Even if it means having to wear a suit!

Cheers
Mark

Report abuse »

Curious how uncurious they really are…….

May 13th, 2011 by vinfrihet

One good thing about wine is that you can be totally ignorant about it but still enjoy it. But the more you know about a wine the experience is similarly enhanced. Same goes for our company, the more our people know about wine the better they will be at their jobs.

To supplement our existing internal wine education program we have purchased the WSET Sommelier Education course from Restaurangakademien. Magnus Svensson and his team are extremely professional and knowledgable. A group of us are taking the course every Tuesday night for 16 weeks and those of us who thought we knew something about wine are realising we didn’t! Such is the quality of the expert teachers.

I have also had the chance over the past few months to meet a large number of the leading wine journalists in Sweden. You know, the guys and girls who infect so many magazines, websites and newspapers in Sweden with a wine column instructing drinkers sheep-like what is best to drink at the monopoly such as 5 Star Bag in Box wines at 45kr / L!.

They have a hard job visiting the monopoly once a month, tasting the wine and then writing up their columns. The monopoly gets millions of kronors of free (warning text free and cost free) publicity for the small cost of organising this tasting. In any other country wine journalists have to make informed and intelligent decisions what tastings to attend, what to write about and most importantly how to get there (all the way across London at peak hour perhaps?). Not in the land of the monopoly. Brain dead easy for the scribes here!

What has been most illuminating for me meeting these wine journalists and teachers (who are leader figures in the Swedish wine industry) is how little they knew or cared about wine from sources other than the monopoly. Some asked about us, others didn’t. And some wine journalists were extremely surprised to see 50 people busy in Stockholm selling quality wine to tens of thousands of customers – and the wine when they tried it was really good!

Some of the journalists I have met have been amazed at the service we provide and kicked themselves for their blindspot. Some could not care less, as further evidence of their cosy relationship with monopoly. Recently World of Wine News (the industry e-news site) recently ran an editorial piece criticizing the wine journalists for being too comfortable in the same bed as the monopoly that spoon feeds them. Read it here if your Swedish is up to to:

The editor (who is a critic of our company when he can) explained that in Norway the wine journalists decided to boycott their monopoly’s tastings so they would not be so steered by them, instead finding other ways to taste and rate wines. His criticism of the status quo (specially given that three of Sweden’s most prominent wine journalists are or were owners of or editors of WOW News) is refreshing or honest or just plain windmill tilting!

A few months ago I asked the editor of one of the national newspapers’s food and wine section if they would ask their newly appointed wine writer to rate wines from sources other than the monopoly, sadly their response was silence.

Our customers do not really need wine journalists to tell them what to drink, we provide that function and if we do not satisfy their expectations they get their money back – no wonder perhaps the lack of curiousity from the wordsmiths!

cheers
Mark

Report abuse »

More than a lunch…..just the greatest

May 11th, 2011 by vinfrihet

Ensuring that we maintain our company’s culture as we grow is one of the highest priorities of my role in Antipodes. While I am involved in all the recruiting decisions, I don’t always have the chance to get to know everyone who works here now. New people join us every week and after going through the introduction and training process it may be some time before I have a chat with them.

So last month I started my plan to have lunch with everyone in the company at least once a year. When the lunch invitiations first went out some people were worried (their managers were forewarned that the intentions were positive!) but all were keen to have my ear for an hour as I was to hear from them.

It filled up my schedule pretty quickly and I had to increase how often I work out but it has been so worth it.

We only employ great people and these lunches arereminding me that this is more than just words. It gives me a chance to hear the depth of understanding of our company, their integrity and what their own plans are for the future. They are full of ideas, well thought through questions and amazing pride for our company and importantly their contribution to its success.

During one of the lunches I was told tihs heart warming story: We had a team at a fair somewhere in Sweden and they all had dinner with employees from another exhibitor who were from a wine importer. There were 7 of us and 3 of them. During the dinner one of the other company’s employees said to ours “your boss must be pretty proud of what great people you have in your company.”

My answer was “darn right I am”.

Proof that we are doing something right and for the cost of a lunch a deeper relationship formed with our great people.
Cheers
Mark

Report abuse »

Send me your brightest and best……

May 5th, 2011 by vinfrihet

It continues to be recruiting time at APW as we take our team past 50 and in to the realms of a not so small company. Some senior positions are being created and of course we are constantly looking for new wine advisors to satisfy the seemingly insatiable consumer demand for our great service.

Space at the moment is the main constraint. It is really great fun creating the new offices with our cool hip designers (hope they are not reading this because they would most likely not agree it is fun working with me) but they are coming up with some amazing ideas that fit our frugal budget and high ambitions (but love of food and wine). So until we move to the temporary offices space, toilets, fresh air and concentration are in short supply!

Two important positions are taking up a lot of our time at the moment and two important positions are down to the short list of candidates. The first unfilled position that has had a rather poor response is the Product Manager role. I know this is not London or New York or even Adelaide for that matter but is there someone out there who has:

1. Long experience in marketing
2. High level wine knowledge (min WSET 4)
3. Courage to work outside of the monopoly system

My kingdom for a world class product manager!

Second position is an uncommon person with uncommonly high common sense. Someone who is uncommonly highly organised, professional, thoughtful and has the energy of a RedBull addict (without needing to drink the energy drink!). A great sense of humour and high tolerance for stress, understands Australian and Spanish and likes riding bikes.

Yep, I need a PA who also manages our office (soon to be two offices for 6 months hence the need for the bicycle)! Being my left hand (I am left handed) and occasionally my right is something we have needed but not been able to afford for the past year or so.

I last had a PA in 1988 but she left after having an affair with the owner of our company (his wife was not very impressed) and since then I have been my own left and right hand. Nu är det dags!

So send me your brightest and best, uncommonly cool and organised and we have the challenges for you.

Mark@antipodeswines.com is the address but don’t waste my or your time if you don’t fill these criteria – read more here:

Cheers
Mark

Report abuse »

5 suns from Jens Dolk on TV today

April 15th, 2011 by vinfrihet

A sunny day it was today when one of my favourite wines, Dog Point Sauvignon Blanc, received a rating of 5 suns from former SVD wine journalist and now TV4’s wine expert on the morning show.

Finally some respected wine journalists are talking about direct sales of wine! More power to them.

Watch here:

Have a great weekend!
Mark

Report abuse »

All good things come to those who wait – home delivery of groceries and wine

April 11th, 2011 by vinfrihet

It took a few years to come to reality but now Stockholm residents can have their groceries home delivered with some wine. And if you have not been smitten with the weekly grocery bag and recipes bug, now is your opportunity to jump on the bandwagon because your weekly matkasse now includes two bottles of wine!

Our new partners Mathem.se is the smart company offering the wine and food service as reported by Metro.

Mathem.se are not the first grocery home delivery service but they are the first to offer both the pre-arranged matkasse along with your everyday grocery needs and now the first to actually offer wine too!

Of course this will attract its critics as APW did last time we tried this with the evil people at Slussen but some are positive too and nothing in this long country can be done with alcohol without threats of lightning, thunder and damnation by the “all alcohol is bad” lobby.

Now you have more time to enjoy your family, let Mathem take care of the good food, wine and recipes!
Cheers
Mark

Report abuse »


Highlights from Follow Sweden

20 things to know before moving to Sweden

As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »

How far can English take you in Sweden?

Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »

Blog Update: Julie's Nordic Island

12 February 21:30

The consciousness of one »

"The ice dripped in the winter sun. It was the first day when the light had been intense enough to cause dripping in the sunlight. To hear it was an extraordinary wakeup call. The cycle was happening again as it always does, always will (or so we think). I imagined that on my summer island, the bees..." READ »

Highlights
afhunta (File)
DATING »
A Valentine's Day look at how how sex, booze and mobile phones can unravel that tantalizing mystery known as the strong, silent Nordic type
The Local
SOCIETY »
The Local's Oliver Gee finds out why the star of Sweden's version of 'The Office' thinks Sweden is the most PC country in the world
Micheal Brauer/Flickr (File)
SCIENCE & TECH »
'Drunkorexia' on the rise in Sweden: report
Alexander Lervik and Johan Carper
LIFESTYLE »
Seven Swedish designs that will blow your mind
Eva Rinadi Celebrity and Live Music Photography/Flickr
SOCIETY »
Star Wars in Swedish causes fan outrage
www.dotoday.se
LIFESTYLE »
What's On: The Local's guide to upcoming attractions and events in Stockholm, Gothenburg and Malmö.
OLIKA Publishing
OPINION »
The Swedish language needs a new pronoun free of preconceived notions about gender, a Swedish linguist and representatives from a publishing house argue
Madonna set for July 4th concert in Sweden
SOCIETY »
Madonna set for July 4th concert in Sweden
TV4
GALLERY »
An inside look at 'The Office' in Swedish
Georgios M.W (File)
SOCIETY »
Swedish mother gave 3-year-old cigs and beer
Photo: Fredrik Persson/Scanpix
SOCIETY »
A duvet cover designed to look like cardboard boxes, on sale at a luxury department store in Stockholm, has some arguing that the city's homeless are being exploited for profit.
Ann Catrin Brockman/Flickr (File)
LIFESTYLE »
Five Swedish songs that never made Eurovision
Q&A with Swenglish comedy star Ben Kersley
LIFESTYLE »
Swenglish comedy star Ben Kersley explains how ‘three bespectacled English guys’ plan to make Swedes laugh
Photo: Screenshot YouTube
SOCIETY »
Move over Bugs – a Swedish bunny is rapidly becoming the most popular rabbit in the world!
Photo: Sony Pictures
SPONSORED ARTICLE
How Millennium films tap deep into Swedish angst
Photo: Helena Wahlman
SPONSORED ARTICLE
Braving the cold: Ten reasons to spend winter in Sweden
Photo: ECLA
SPONSORED ARTICLE
A truly international education at the heart of Berlin
English Speaking Therapist Stockholm
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Doctor of Psychology
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
Get on the Tennis Court with www.babolatshop.se
The new Online Tennis Store with the largest selection of Babolat Products in Sweden
http://www.babolatshop.se
Turning Point Counseling
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the swedish and the international market.
www.swedishdowntown.com
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS