For two years now we have diligently worked to make our growing number of members happy and despite some efforts to get positive national media attention we have generally been under the radar screen of serious media when they look for comments about alcohol sales in Sweden. That changed today with a large article in SVD, the centre right national newspaper, about the annual research report on alcohol consumption.
http://www.svd.se/nyheter/inrikes/nathandeln-med-sprit-okar_4181805.svd
Australian Wine Club and our other clubs play an important social role in providing high quality bottled wine wine with recipes to consumers’ homes and this is now being recognised in the SORAD report. In most countries the amount of alcohol consumed (and where it is purchased) is never newsworthy. In Sweden it is a front page story on a slow news day. At least this time to our advantage.
The headline to the story does not give the best impression of our service but if you want quick and cheap you can go down to the local monopoly store and get a bag in box which still makes up 60% of all wine sold in this snowy land.
Viva Wine Freedom!
Mark
