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Wine Freedom - Vinfrihet

Raising a toast to a more competitive wine market

Posts Tagged ‘Naxos’

Unemployable – employ others!

Wednesday, April 7th, 2010

When I arrived in Sweden in 2001 I spent a year doing the International Executive MBA at Stockholm University school of  business. With two small chlidren and a mortgage I decided it was time to get a job after graduation.

Well, I had been CFO of a NASDAQ listed company based in Hong Kong and China, co-founded and ran an international consulting company, lived in 5 countries and been a successful journalist. I could have my pick of the jobs with top Swedish companies, right?

Majzner does not sound like Svensson and in 2002 I had rudimentary Swedish. The job offers were coming in fast but not one of them from Sweden. A former client who owns Naxos Classical CD label asked me to run his international company from my base in Stockholm. It was a fantastic job, just loads of travel.

Wanting to be more rooted in Stockholm and close to the family, in 2004  I started Antipodes Premium Wines which is now Sweden’s largest direct seller of wine. Even though no Swede would employ me I now employ a large number of them. Some with funny first or last names and strange non-Svensson backgrounds too!

My story of being unemployable is not so uncommon. Ever met a taxi driver who has higher university qualitifications than you? Too often sadly, though I couldn’t pronounce their names!

I swore I would never start my own company here but the entrepreneurial urge and necessity got the better of me. Six years later I have no regrets (and less hair) but the path was not a stroll through Hagaparken!

If you are interested in learning more about starting your own business here as a foreigner then The Local has a seminar which you must attend. With Company University (Företags Universitet) the Seminar The Key to Sweden will be informative and give you the chance to hear from others how to make it.

If you stay until the last session you can hear me as part of a panel session. Click below to read more and register.

http://www.foretagsuniversitetet.se/konferenser/TheKeyToSweden/

I look forward to meeting you and answering your questions.

Cheers

Mark

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A sparkling Christmas

Friday, December 4th, 2009

I sincerely hope Santa’s little helpers up there in the North Pole do not have an alcohol problem (I hear that is prevalent up there) because they are extremely busy now picking and packing wine for all our members who ordered Christmas gifts via the wine clubs this year. We would not want any bottles to go missing down the throats of the little elves!

It has been a very busy and successful Christmas period for the wine clubs and it seems many will be adding wine to their Julbord (Christmas table) this year in addition to the snaps and Christmas beer. Amarone and Champagne must have featured high on the wish lists of members this year too.

Many will also be singing along to the Christmas music CDs included in the gift boxes. For those who are Charlotte Perelli fans you may like to know that as our members had a choice between a CD of hers and a traditional Christmas music CD from Naxos, 40% of customers chose Charlotte. Bing Crosby’s “White Christmas”  is hard to beat, even after all these years.

Next week is our annual Christmas dinners which we are busily preparing. Guests will be transported to Shanghai for a 1920s feast of Asian inspired fine dining (al a chef Johannes Videhult) expertly matched to our amazing wines selected by James and Jimmy. Musical entertainment will keep the guests entertained as the food and wine digests. Lina and Sarah have spent a bit too much time dieting to fit into their Chong Sam (Chinese women’s silk dress) but I am sure will produce an evening of elegance, style and sophistication!

Lots to look forward to.

Cheers

Mark

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Highlights from Follow Sweden

20 things to know before moving to Sweden

As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »

How far can English take you in Sweden?

Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »

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12 February 21:30

The consciousness of one »

"The ice dripped in the winter sun. It was the first day when the light had been intense enough to cause dripping in the sunlight. To hear it was an extraordinary wakeup call. The cycle was happening again as it always does, always will (or so we think). I imagined that on my summer island, the bees..." READ »

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