(edit title) Is IKEAS new strategy Lying to consumers? Options

[byke]

Is having fake photos that have been made in 3D on a computer a lie to consumers?

And what is the environmental impact on so many catalogs being produced that is often compared to a bible (double the annual print run of the bible) but only has a value spanning less than a single year?

http://online.wsj.com/article/SB1000087239...StoryCollection

#NotJudgingJustVeryInteresting

[skogsbo]

Even if 12% of the images are digitally created, those products are 100% real. Which is more than can be said for yours and the articles comparisons, the bible. The worlds best selling fiction for centuries!

[elk200]

This is neither new nor limited to furniture. For example, technology companies have used 3D models to market their products since the dawn of... 3D modelling software.

Anyway, I hope that the carpenters realise they are digging their own graves by teaching the photographers and designers what rugged/old/used furniture needs to look like. Once that knowledge is transferred they are bound to be out of a job there unless they develop some new skills.

[Mb 65]

Skogsbo I agree 100%.

[Snood]

The IKEA catalogue is infinitely more useful than the Bible (although bible paper may be more useful if you find ourself out of toilet paper on a Sunday evening). I'm fine with computer generated images in the catalogue (and I assume website), who buys furniture without actually going to look at it anyway?

[Yorkshireman]

Here's McDonalds preparing a burger for a photoshoot:
http://www.youtube.com/watch?v=oSd0keSj2W8

[Unicorn Beard]

^When companies make a turkey for advertisement, they put it in the dishwasher before they actually take the picture. It's frankly nasty, IMO.
EDIT: Cooked turkey, not living.

On another note, being an American, I found great amusement in this thread. I know Sweden for their fashion and IKEA.