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Swedish Match sees fall in 2013 snus earnings

Are the chickens coming home to roost?
byke
post 20.Feb.2013, 12:22 PM
Post #1
Location: Europe
Joined: 28.Oct.2008
QUOTE
The product is banned elsewhere in the European Union, Swedish Match is pushing for the product in the United States

http://www.reuters.com/article/2013/02/20/...N0BK1FR20130220
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John.Smith
post 20.Feb.2013, 12:24 PM
Post #2
Location: Sweden
Joined: 12.Sep.2011
I was about to ask what a 'snus earring' is and then i reread the headline.
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Rick Methven
post 20.Feb.2013, 12:47 PM
Post #3
Location: Linköping
Joined: 30.Nov.2005
Did you read the article in full, or just post something negative about a Swedish firm without reading it?

The reason for the profit warning is because of investment in the US market to increase sales there. They are also reducing the price of some brands in Sweden to get back market share from BAT etc
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