• Sweden's news in English
 

If you want to talk to the world, talk to The Local

Since 2004 we’ve been telling the world what’s happening in Sweden, Germany, Switzerland, France, Spain, Italy, Norway, Denmark and Austria.

Over the years, we’ve produced more than a hundred thousand stories for a hundred million readers. We’ve learned a lot about what works (and what doesn’t) when you want to take a local message global.

The Local offers the perfect audience and context for targeted international advertising. To find out if we are a suitable platform for your campaign - and to discuss the best-performing formats - please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Services
 
We work closely with our clients on their international communication strategies, specifically helping with creating and distributing quality content - through our own channels, social media and beyond.
 
We have unique editorial experience of communicating what happens in our various countries to the rest of the world. Here are some of the ways in which we apply that experience to our clients' goals:
  • Sponsored content in the format that best communicates the client's message
  • Live blogs from major events, conferences, exhibitions, speeches
  • Translation (sites, promotions, press releases, articles)
  • Custom news sites for particular content or audiences
  • Display advertising in a range of formats for our web and mobile platforms
For a no-strings-attached chat about how we might be able to help you, please get in touch.
 
Nine ways The Local has helped clients with their international communication
 
1. When UK retailer Marks and Spencer wanted to tell expat consumers about its Europe-wide delivery service, we created country-specific content and provided the channel to this hard-to-reach audience.

2. How to connect the Swedish Institute's Network of Future Global Leaders to life in Sweden? With a custom news site, complete with exclusive content produced for, and by, this unique audience.

3. Our sites are depended upon by expats in nine countries. We connected the City of Stockholm with people all around the world through a series of humorous articles about how the city makes it easier for foreign professionals to move there.

3.  Regus business lounges are perfect for business travellers, so The Local's audience was an obvious target group. We produced content that made an impact with our readers and generated a stream of customer leads.

4. West Sweden's thrilling lobster safari should be on everyone's bucket list. But readers who couldn't make it this year were able to experience it live, thanks to The Local's live blog - produced on a fishing boat in the archipelago.

5. Dozens of universities and international schools have used The Local to reach expats around Europe. At the junior end of the scale, we wrote about how Phorms insists on bilingualism in its six German schools. And for the postgrads, we helped Kellogg-WHU to explain the benefits of its Executive MBA program.

6. Our live blog from STING Day, one of Stockholm’s hottest start-up gatherings, captured the buzz of the day for those who weren't there - and kept the discussion going long after the event itself...

7. ...but Stockholm doesn't have a monopoly on Swedish start-ups. We wrote about the ten Skåne start-ups to watch in 2015 on behalf of Region Skåne, leading to exposure far and wide.

8. Most people don't need more than a couple of reasons for a sunny break. But for a Europe-wide content campaign for Gran Canaria Tourism, we offered readers ten reasons to holiday in Gran Canaria.

9. Stockholm Academic Forum wanted the city's new official university guide to tell the stories behind the 17 universities in the region. So with our journalistic approach to copywriting, we produced the content for the site.

For a discussion about how we can help your organisation, please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
RECEIVE OUR NEWSLETTER AND ALERTS
National
Why are Swedes so scared of Russian submarines?
Lifestyle
New snaps of Sweden's baby prince
National
Free bus cards for refugees in Sweden
Gallery
Property of the week: Simrishamn, Skåne
National
Why has Snoop Dogg said he will never return to Sweden?
Blog updates

24 July

Editor’s blog, July 24th (The Local Sweden) »

"Dear readers, Our most read story this week was our tongue-in-cheek guide on how to become a..." READ »

 

15 July

Climate Change: A New Risk Assessment (The Diplomatic Dispatch) »

"Climate change is one of the most serious threats facing the world today.   The UK is..." READ »

 
 
 
Sponsored Article
Getting pregnant the Swedish way
Features
Five outrageously harsh tourist comments about Sweden
Sponsored Article
Why is Sweden still working with Russia?
Gallery
People-watching: July 24th-26th
Travel
Seven ways to beat the Swedish rain
National
Should Sweden's alcohol stores be open on weekends?
National
How to become a Swedish man
Gallery
People-watching: July 22nd
Lifestyle
How to never miss your favourite features on The Local
National
Royal husband on 'breadwinner' role
National
Stockholm to ban all cars for one day
Sponsored Article
Outsourcing drives Apreel's Europe growth
Gallery
Property of the week: Sölvesborg, Blekinge
National
Questions over who would replace Swedish PM in a crisis
Gallery
IN PICTURES: July summer snaps
Gallery
People-watching: July 17th-19th
National
Why are Swedish women joining Isis?
Travel
Ten Stockholm streets you just have to walk down
Sponsored Article
'Swedish women must demand their partners use a condom'
Sport
Did UK football parents threaten Swedish kids?
Technology
Stockholm scientists find world's oldest sperm
Gallery
People-watching: July 15th
National
Angry Swede uses bird nest as fake speed camera
National
Meatball row as Ikea changes recipe
National
Sweden's new princess in spotlight
National
Slimy slugs go on sale to raise cash for EU migrants in Sweden
National
Crown Princess Victoria turns 38
Sponsored Article
Harstena: Life in Sweden's secret archipelago
National
Is this the best marriage proposal story in Malmö's history?
Sponsored Article
'Biofuels critical for climate-friendly flights'
Sponsored Article
Gaps don't have to kill your Swedish CV
National
Why summer could be the best time to invest in a Swedish property
Gallery
Property of the week: Bollnäs, Hälsingland
National
Swedish house on sale for one krona
National
Would you give this ugly food a home?
Gallery
People-watching: July 10th-12th
Travel
Foreign hikers in Sweden set to get more help in English
National
Prince Nicolas enjoys first summer
National
Meet the amazing Swedish granny who loves theme parks
National
Stockholm to host Eurovision 2016
Travel
Five quirky summer tours in Sweden
Gallery
People-watching: July 8th
National
Is this Sweden's biggest burger?
Business & Money
How Greece is affecting Sweden
Sponsored Article
'Swedish industry needs US trade deal'
National
Hundreds mourn teen Swedish murder victim
Sponsored Article
Sweden's 'incredible' chance to connect
Sponsored Article
'Today's refugees could be tomorrow's Zlatan'
Sponsored Article
Crans-Montana: International expat hub
Sponsored Article
‘I don’t feel Swedish, I feel international’
Sponsored Article
VIP Mingle at Almedalen's hottest event
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,275
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se