• Sweden's news in English
 

If you want to talk to the world, talk to The Local

Since 2004 we’ve been telling the world what’s happening in Sweden, Germany, Switzerland, France, Spain, Italy, Norway, Denmark and Austria.

Over the years, we’ve produced more than a hundred thousand stories for a hundred million readers. We’ve learned a lot about what works (and what doesn’t) when you want to take a local message global.

The Local offers the perfect audience and context for targeted international advertising. To find out if we are a suitable platform for your campaign - and to discuss the best-performing formats - please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Services
 
We work closely with our clients on their international communication strategies, specifically helping with creating and distributing quality content - through our own channels, social media and beyond.
 
We have unique editorial experience of communicating what happens in our various countries to the rest of the world. Here are some of the ways in which we apply that experience to our clients' goals:
  • Sponsored content in the format that best communicates the client's message
  • Live blogs from major events, conferences, exhibitions, speeches
  • Translation (sites, promotions, press releases, articles)
  • Custom news sites for particular content or audiences
  • Display advertising in a range of formats for our web and mobile platforms
For a no-strings-attached chat about how we might be able to help you, please get in touch.
 
Nine ways The Local has helped clients with their international communication
 
1. When UK retailer Marks and Spencer wanted to tell expat consumers about its Europe-wide delivery service, we created country-specific content and provided the channel to this hard-to-reach audience.

2. How to connect the Swedish Institute's Network of Future Global Leaders to life in Sweden? With a custom news site, complete with exclusive content produced for, and by, this unique audience.

3. Our sites are depended upon by expats in nine countries. We connected the City of Stockholm with people all around the world through a series of humorous articles about how the city makes it easier for foreign professionals to move there.

3.  Regus business lounges are perfect for business travellers, so The Local's audience was an obvious target group. We produced content that made an impact with our readers and generated a stream of customer leads.

4. West Sweden's thrilling lobster safari should be on everyone's bucket list. But readers who couldn't make it this year were able to experience it live, thanks to The Local's live blog - produced on a fishing boat in the archipelago.

5. Dozens of universities and international schools have used The Local to reach expats around Europe. At the junior end of the scale, we wrote about how Phorms insists on bilingualism in its six German schools. And for the postgrads, we helped Kellogg-WHU to explain the benefits of its Executive MBA program.

6. Our live blog from STING Day, one of Stockholm’s hottest start-up gatherings, captured the buzz of the day for those who weren't there - and kept the discussion going long after the event itself...

7. ...but Stockholm doesn't have a monopoly on Swedish start-ups. We wrote about the ten Skåne start-ups to watch in 2015 on behalf of Region Skåne, leading to exposure far and wide.

8. Most people don't need more than a couple of reasons for a sunny break. But for a Europe-wide content campaign for Gran Canaria Tourism, we offered readers ten reasons to holiday in Gran Canaria.

9. Stockholm Academic Forum wanted the city's new official university guide to tell the stories behind the 17 universities in the region. So with our journalistic approach to copywriting, we produced the content for the site.

For a discussion about how we can help your organisation, please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
RECEIVE OUR NEWSLETTER AND ALERTS

National
Who is Sweden's secret anti-immigration blogger?
Gallery
People-watching: September 2nd
National
VIDEO: Swedish longboarder builds dreams with viral film
National
Hairy Swedish knickers on display
Sponsored Article
'It gives you the guts to believe in yourself'
Blog updates

28 August

Editor’s blog, August 28th (The Local Sweden) »

"Hello readers, It was all glitz and glamour in Sweden this week as Stockholm Fashion Week got..." READ »

 

18 August

Preteritum eller presens perfekt? (The Swedish Teacher) »

"Hello everyone, It’s grammar time ! I got an interesting question about the past tense vs present..." READ »

 
 
 
National
Swedish billionaire blasted for 'lonely' Twitter rant
Sponsored Article
Nine places where Stockholm needs more English
Gallery
Property of the week: Stuverum, Västervik
National
Swedish ship rescues 5,295 refugees
National
TIMELINE: Everything you need to know about the Julian Assange case
National
'Sweden Democrats will run the country'
Gallery
People-watching: August 28th-30th
National
Swedish bin men hailed as heroes after rescuing doomed kitten
National
This Swedish teen was told she was 'too big' to be a model
Gallery
People-watching: August 26th
National
Rescued baby lemur gets new Stockholm home
National
Stockholm Fashion Week turns island into Mars
Gallery
Property of the week: Stora Essingen, Stockholm
National
Swedish crayfish thieves caught red handed by officers
National
Veil soon to be lifted on new Millennium sequel novel
Gallery
People-watching: August 21st - 22nd
Cecilia Larsson Lantz/imagebank.sweden.se
Presented by Stockholm Academic Forum
International students welcomed to Stockholm
National
The Bridge: What does the third season have in store?
National
Lucky escape for Swedes after 'dead' bear launches attack
National
Syrian asylum seeker comic: 'We don't prefer Sweden any more'
Lifestyle
Baby joy for Swedish crime queen and her wrestler boyfriend
National
Soldier accused of faking first Isis attack in Sweden
National
Fire alert as Sweden sizzles in summer heatwave
Gallery
People-watching: August 19th
National
Meet the Swede who is crazy for Norway’s mass killer
National
Swede's review of night in drunk tank goes viral
National
VIDEO: Swedish teen melts hearts with this incredible Idol audition
Society
What's a Swedish crayfish party?
National
UN: Sweden can't be left to shoulder migrant crisis alone
Gallery
Property of the week: Skogås, Huddinge
National
Men outstrip women for first time
Society
IN PICTURES: Wooden town resembles 'war zone' after huge fire
Gallery
People-watching: August 14th-16th
Sport
Swedish referee shuts viral Facebook page explaining his decisions
Business & Money
A studio in Stockholm or a castle in the countryside?
National
How did twelve skeletons end up beneath a Swedish castle?
Gallery
People-watching: August 12th
National
Millennium sequel author labelled 'grave robber'
National
Two metre long python stops traffic in Malmö
National
IN PICTURES: Shoppers pay tribute to Ikea stabbing victims
Sponsored Article
Getting pregnant the Swedish way
Sponsored Article
Outsourcing drives Apreel's Europe growth
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,165
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se