According to Wednesday’s Aftonbladet, Automotor & Sport Magazine’s campaign told “prospective car thieves” to go to their website to check useful information about different cars. This apparently included hints about which cars would be worth more if sold “second hand”.
Several people demanded that the marketing drive be scrapped. All advertising boards were removed and a new campaign is in the making, which will target “motor spectators” instead of “car thieves”, said the paper.
“It wasn’t our intention to encourage car theft,” said Lars Rosén at Automotor & Sport Magazine. “It was just a fun concept. The aim was to highlight the problem with car theft.”