Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Jens of Sweden to challenge iPod

Share this article

20:15 CET+01:00
Jens of Sweden has promised to "challenge iPod with their new M-120", according to DI on Wednesday. The company believes it has a "better and more advanced" technology at a lower price.

Currently the "iPod Shuffle" exists in two versions, one with 512MB memory and one with 1GB memory. The M-120 has 1GB memory and comes at a price of 1,344 SEK, which is "one crown less than the iPod Shuffle", according to DI.

"The M-120 will give the customer a chance to see and chose exactly what they want to listen to", said Jens Nylander, director of Jens of Sweden.

On the downside, noted DI, it will be bigger and heavier than the iPod.

"But it has a bigger battery and lasts longer," said Jens Nylander.

Sources: Dagens Industri

Get notified about breaking news on The Local

Share this article


From our sponsors

Change the world with a master's degree from Sweden's Linköping University

Master's students at world-leading Linköping University (LiU) aren't there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?