Sony Ericsson's Nordic chief to take Russian post
17 Mar 2005, 19:32
Published: 17 Mar 2005 19:32 GMT+01:00
Bolander, who has been at Sony Ericsson since 2000, will be responsible for managing the development of Sony Ericsson in Russia.
Under Bolander's leadership the mobile phone company has developed at a considerable rate and is now the market leader Sweden and second largest in the Nordic region.
Bolander's appointment is clearly a major strategic move by the company aimed at securing Sony Ericsson a large slice of the Russian market. With a population of almost 144 million, the company will be looking to establish a solid footing across the baltic.
"Russia represents a massive market which is developing at an incredible rate," Bolander told ComputerSweden.
Last year alone 22 million mobile phones were sold.
"The region has immense potential for Sony Ericsson."