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Skandia targets Denmark

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11:44 CET+01:00
Skandia is to create a new marketing organisation for the Danish market.

The company plans to allow customers to access their entire portfolio of business with Skandia through a single phone call, visit to a website or contact person. Life assurance, unit linked assurance, banking services and healthcare insurance will be offered individually or in combination - depending on the customer's needs.

To coincide with this venture Per Wahlström, head of the Corporate business unit at Skandia Liv, has been named head of Skandia Denmark, with effect from July 1, 2005.

"By co-ordinating resources and expertise over time we can create a better value proposition and smoother handling for our customers," claims Wahlström.

"Customers will encounter a cohesive organisation with unique expertise regarding saving and financial security."

The new organisation represents a significant effort by Skandia to strengthen the company's position in Denmark.

Skandia Danmark has been part of the Nordic operations of Skandia Insurance Company Ltd since the start of 2005.

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