• Sweden's news in English

Swedish press makes fools of its readers

The Local · 1 Apr 2005, 00:09

Published: 01 Apr 2005 00:09 GMT+02:00

Facebook Twitter Google+ reddit

Dagens Nyheter upset readers in Skåne with the news that they will be forced to pay an additional energy tax since the government is losing so much alcohol tax thanks to cheap booze imports from Denmark. The paper reported that teetotalers were to be asked to send in a declaration of their sobreity, which would allow them to escape the new tax.

Värmlands Folkblad tricked sports fans into believing that Olympic high-jump hero Stefan Holm was to be stripped of his title for not wearing the official kit at the games.

"But I tell you this," they quoted Holm as saying, "they're going to have to rip the gold medal from my cold dead hands."

Katrineholm's Kuriren wrote of plans to build a statue of Prime Minister Göran Persson with money earmarked for the building of a new ice arena, Uppsala Nya Tidning said that the Royal Palace was to be converted into student flats, and Expressen recommended that its readers throw out the suncream and smear themselved with avocado instead.

Naturally, The Local could not resist getting in on the act. Our offering is below - were you caught out?

Swedish government proposes "moving Christmas"

Photographer: Richard Ryan / Copyright:  Stockholm Visitors Board / Source: www.imagebank.sweden.se

Photo: Richard Ryan / Copyright: Stockholm Visitors Board / Source: www.imagebank.sweden.se

As part of a raft of measures designed to increase tourism to Sweden's major cities, the government has proposed moving Christmas to February.

"It may seem radical but there are so many potential benefits that it's worth giving consideration to the question," said the state secretary for tourism in the ministry of industry, Bengt Andersson.

The government is concerned that the number of foreign tourists visiting Sweden plummets in the winter, with only 1.5 million "tourist nights" in December compared to almost 4 million in both July and August.

Around 126,000 people are employed year-round in Sweden's tourist industry, which has an annual turnover of over 150 billion kronor.

"It's a question of marketing," said Andersson. "The fact is, the major tourist destinations just don't get the snow they need to be the picture-perfect Christmas wonderlands that seasonal holidaymakers want."

Citing figures from the Swedish meteorological office, SMHI, Andersson said that a good depth of snow in Stockholm and Gothenburg was "twice as likely in mid-February as at the end of December".

"If Christmas were as flexible as Easter, we'd have a lot more options," he said. "For a start, by moving it to mid-February Swedish cities wouldn't be competing for Christmas tourists with the likes of Prague and Vienna."

Andersson pointed out that the expansion of the EU has made the Baltic countries and Poland more attractive destinations too.

The Association of Swedish Hoteliers declared itself firmly behind the proposal. In a press release, the group said that "everyone would benefit".

"Moving Christmas to February would be good news for our members, good news for tourists and good news for shoppers who would benefit from being able to buy presents during the January sales," said press officer Gunilla Persson.

The idea has also won support from the leader of Sweden's Pagan Council, Stig Ormsten.

"It's about bloody time 'Jul' was returned to its rightful place in February," he said.

Story continues below…

But, predictably, the government is already facing opposition to the plan.

The chairman of the influential Christian Business Alliance, Johan Nilsson, said that while he would run naked through the streets of Stockholm if he thought it would increase tourism, he felt that moving Christmas was fundamentally wrong.

"Naturally we support commercial progress and everyone acknowledges that Christmas is nicer when it snows," he said.

"But moving it altogether seems over the top. There must be another way to solve the problem - like shipping snow in from the north."

The government will be putting its proposal before parliament on Thursday morning. Bengt Andersson said he believes that the government will get the support it needs to introduce the new Christmas in 2007.

"Considering Santa is based in Swedish Lappland, we really ought to be making more of this," he said.

The Local (news@thelocal.se)

Facebook Twitter Google+ reddit

Today's headlines
Hundreds protest Swedish asylum laws
Around 1,000 people protested in Stockholm. Photo: Fredrik Persson/ TT

Hundreds of people on Saturday demonstrated in Stockholm and in many other parts of the country to protest Sweden’s tough new laws on asylum-seekers.

Dylan removes Nobel-mention from website
The American musician has more or less responded to the news with silence. Photo: Per Wahlberg

American singer-song writer Bob Dylan has removed any mention of him being named one of this year’s Nobel Prize laureates on his official website.

Refugee crisis
Asylum requests in Sweden down by 70 percent
Sweden's migration minister Morgan Johansson. Photo: Christine Olsson/TT

Sweden received 70 percent fewer requests for asylum in the period between January and September 2016 than it did during the same time last year, the country’s justice and migration minister Morgan Johansson has revealed.

The unique story of Stockholm's floating libraries
The Stockholm archipelago book boat. Photo: Roger Hill.

Writer Roger Hill details his journeys on the boats that carry books over Stockholm's waterways and to its most remote places.

Refugee crisis
Second Stockholm asylum centre fire in a week
The new incident follows a similar fire in Fagersjö last week (pictured). Photo: Johan Nilsson/TT

Police suspect arson in the blaze, as well as a similar incident which occurred last Sunday.

More misery for Ericsson as losses pile up
Ericsson interim CEO Jan Frykhammar presenting its third quarter results. Photo: Claudio Bresciani/TT

The bad news just keeps coming from the Swedish telecoms giant.

Facebook 'sorry' for removing Swedish cancer video
A computer displaying Facebook's landing page. Photo: Christine Olsson/TT

The social media giant had censored a video explaining how women should check for suspicious lumps in their breasts.

Watch this amazing footage of Sweden’s landscapes
A still from the aerial footage of Sweden. Photo: Nate Summer-Cook

The spectacular drone footage captures both Sweden's south and the opposite extreme, thousands of kilometres north.

Sweden could be allowed to keep border controls: EU
Police ID checks at Hyllie station in southern Sweden. Photo: Stig-Åke Jönsson/TT

Sweden could be allowed to keep ID controls on its border with Denmark beyond the current end date of November, following discussions among EU leaders in Brussels last night.

Why women in Sweden will work for free by November
File photo of a woman working in a Swedish office. Photo: Anders Willund/TT

A new study into the gender pay gap suggests Sweden still has some work to do.

Sponsored Article
This is Malmö: Football capital of Sweden
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
Where is the Swedish music industry heading?
Here's where it could snow in central Sweden this weekend
Analysis & Opinion
Are we just going to let half the country die?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
7 reasons you should join Sweden's 'a-kassa'
Angry elk chases Swede up a lamp post
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Swedish for programmers: 'It changed my life'
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Top 7 tips to help you learn Swedish
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
How to vote absentee from abroad in the US elections
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Sponsored Article
'There was no future for me in Turkey'
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Nobel Prize 2016: Literature
Sponsored Article
Stockholm: creating solutions to global challenges
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Record numbers emigrating from Sweden
Sponsored Article
'There was no future for me in Turkey'
People-watching: October 12th
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
Sponsored Article
Last chance to vote absentee in the US elections
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
Missing rune stone turns up in Sweden
Nobel Prize 2016: Chemistry
jobs available