Jens of Sweden joins the April 1st fun

Swedish music technology company Jens of Sweden marked April 1st with an "announcement" of a new mp3-player - for left-handed people.

The Västerås-company’s MP-120 Gauchiér is apparently optimised for lefties and is encased in “sober teflon”. It also includes “a built-in egg-timer”.

“Today’s discerning customer wants a product that fits exactly,” said company boss Jens Nylander.

Jens of Sweden suggests that if customers want to see a picture of the MP-120 Guachiér they look at the standard MP-120 in the mirror.