Sweden's news in English

Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Metro takes on Blocket with launch of "Metro Market"

Share this article

12:40 CEST+02:00
Metro International, the international newspaper group, launched "Metro Market", a classified advertising site for consumers, on Wednesday. The move comes just days after rivals Blocket.se ran a limited service after their site was vandalised by a hacker.

According to Metro's press statement Metro Market (www.metromarknad.se) had almost 900,000 classified ads on launch day.

The site works party by using Allaannonser.se, a search motor that combs classified ads from other websites like Koll.se, owned by the Bonnier Group and Blocket.se, owned by Schibsted. Customers can also advertise directly on Metro Market.

Dagens Industri claims Blocket are so incensed by Allaannonser they are considering legal action against the company. Pierre Siri, Managing director of Blocket would not confirm when or if this would take place.

Metro, meanwhile, plans to introduce the "Metro Market" concept in the seventeen other countries where it currently publishers newspapers.

Pelle Törnberg, President and CEO of Metro International, says: "Online advertising and online services are some of the fastest-growing media segments globally. Metro International has been waiting for the right time to launch into this area and we believe that the current size, growth and profitability of online make this the perfect time."

Sources: Metro, Dagens Industri

 
Get notified about breaking news on The Local

Share this article

From our sponsors

How to work 9-5 and travel the rest of the time

A full-time job shouldn't stop you from satisfying your wanderlust. The Local spoke to Travel After 5 blogger Alline Waldhelm to find out her tips and tricks for travellers who only have 25 days of annual leave.

Discussion forum