FlyMe London tickets go on sale

Low-cost airline FlyMe has started ticket sales for its new service from Stockholm to London. The company, which will start flying the route in August, plans to take on British Airways and SAS in the competition for business travellers.

FlyMe, which will operate five days a week to London Gatwick Airport from October, is the first low-cost airline to fly from Stockholm’s Arlanda Airport to one of London’s main hubs. The only other budget airline to fly the Stockholm-London route is Ryanair, which flies to London Stansted from Skavsta Airport, 100 kilometres outside Stockholm.

Ticket prices will start at 695 kronor, with the average ticket likely to cost between 1,000 and 1,500 kronor. The company says that on busy flights the most expensive tickets will probably sell for up to 2,500 kronor. The company points out that this is still cheaper than the traditional companies, which sell tickets for peak-time flights at up to 7000 kronor.

The new service will be aimed at Swedish business travellers, with early morning flights from Stockholm and return flights in the evening. But Anders Holst, CEO of FlyMe, says he hopes the new service will also prove popular with other groups.

“The slots that we have negotiated at Gatwick will naturally appeal first and foremost to business travellers, but we hope too that leisure travellers who don’t want to travel out to Skavsta or Stansted will be interested,” he told The Local.

“We are also going to market the service to British travellers, primarily through travel agents,” he said.

FlyMe’s focus up to now has been on domestic flights in Sweden, although the company operates a route from Stockholm to Helsinki as well as summer flights to Nice.

Now the company has revealed that it could launch lines to other destinations in Europe.

“It is something we are thinking about, and we have considered a number of routes,” said Holst.