Sony Ericsson warns of "phone pirates"
The Local · 7 Dec 2005, 12:00
Published: 07 Dec 2005 12:00 GMT+01:00
"All products of any value get copied. It's also happening with our products," said Sony Ericsson's Nordic head of marketing, Per Alksten.
In a country such as China, which has been hailed as a copycat's heaven and where 90 million mobile phones were sold in the first ten months of the year, there is a natural temptation to sell exclusive models at a fraction of the price.
When Sony Ericsson released its music-mobile Walkman W800 in China, pirate copies came out on the market at the same time. The Chinese company Music King has produced a version of the W800 which is almost identical to the original. Just the logo reveals that it is a copy - and it costs a quarter of the price of Sony Ericsson's product.
"As soon as we are aware that there is a copy, our lawyers begin working intensively to stop them," said Per Alksten.
"For us, this is about protecting our trademark and being able to guarantee that customers who buy a Sony Ericsson phone have got an original product."
On the Swedish advertising site annonsfynd.se there has been an ad for two models of the Sony Ericsson W900 - which does not come out until next year. The price demanded is 2,500 kronor each - more than half the real retail price.
"It's pure fraud - or theft of preview models," warned Alksten.