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Left Party to wear red carnation

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19:33 CET+01:00
Sweden's Left Party launched its new logo on Monday evening, denouncing the familiar V image as too "stiff and square".

"The old one was very ugly," said party leader Lars Ohly at the launch.

The new symbol, which was conceived by PR agency Zoo, is a white V in the middle of a red carnation.

"The carnation is a good symbol for a broad and open Left Party, which brings together the multitude of international branches which we are the expression of here in Sweden," said Ohly.

The decision to introduce a new party symbol was made in 2001.

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