Lindex to launch e-commerce service

Swedish fashion retailer Lindex is to launch a new internet shopping service in Sweden in the spring of 2007 featuring items selected from all its main business areas - Women's Wear, Children's Clothing and Lingerie.

“The objectives behind the new service are to offer an additional sales channel, to increase sales and to improve customer services,” said Lindex’s chief executive Göran Bille.

“We believe this to be a channel which will expand during the next few years. However, our stores will remain our main sales channel also in the future.”