Swedish travelers make up two thirds of the industry’s income, while foreigners make up the remaining third, according to SVT.
Tourists spent 75 billion kronor – about 40 percent – on items, followed by living arrangements, and food.
Big investments are being made in the industry, especially in the ski area Åre. Some 450 million kronor are being spent on the Alpine Ski World Cup set to take place in February, 2007.
Among other things, the town Branäs is spending 44 million on ski slopes, snow makers, and restaurants, as well as 200 million kronor in a village for a thousand new beds.
An estimated 965 million kronor was spent on last year’s winter season, a 7 percent increase compared to the season before.
Homepage photo: Patrick Trägårdh, imagebank.sweden.se