Stockholm province leading the push to attract more tourists. Guest nights in the capital rose by around 250,000 between January and June compared to the same period last year. Dalarna, Skåne and Västra Götaland also showed increases while Jämtland, Jönköping, Gävleborg and Kronoborg all lost out on the boom.
“But we should remember that we are talking about guest nights at hotels, cottages and youth hostels. The figures from camp sites aren’t included in the statistics, so there could be changes,” said Peter Terpstra, a tourism analyst at Nutek.
Terpstra said that it is of little value to assess individual months and that seasons, or half-years should be considered. Nevertheless, the figures for June match the trend for the first six months of the year.
The number of guest nights being sold to Swedish tourists increased faster than those sold to foreigners. Swedish tourists account for 72.2 percent of guests nights.
The most foreign tourists come from Germany. With 116,300 guest nights in June, Germans account for 16.3 percent of the total. Next come the Norwegians with 97,200 nights, with Americans the largest group from outside Europe.