SAS deal means plane tickets at Pressbyrån

What do a litre of milk, a pack of cigarettes, and a trip to Spain have in connection?

Thanks to a recent deal between Scandinavian Airlines and Norwegian business group Reitan, you could buy all three the next time you stumble into one 2,500 group kiosks.

The deal makes the new SAS-Reitan agency the largest travel company in the Nordic. The name has not been published yet, but a rumor has said the new travel company will be called GO.

The business idea is simple. Tickets to sunny beaches or other exciting places will be sold alongside chewing gum and candy bars in all of Reitan’s 2,500 stores, including 7-Eleven, Hydro Texaco and Rema stores. Tickets will also be available on the Internet.

In Sweden, Reitan owns Pressbyrån. The travel agency will be presented on Tuesday.