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Lindex puts model on board "for her fashion sense"

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20:18 CEST+02:00
Lindex model Emma Wiklund will soon be on the company's board if its election committee's recommendation goes through.

Election committee chairman KG Lindvall, who represents the company's second largest owner, Robur, is the man behind the idea.

“We need a person who has fashion sense on the board,” he said, according to Dagens Industri on Thursday. “Emma Wiklund has worked for Lindex for two years and has an eye on the Lindex collection. She has 20 years experience from the modeling industry. She even represents Lindex's target group — those 35-45 years old with children.”

The nine-month results from 2006 have increased 1400 percent since 2004 to 454 million kronor. How much of that is due to Emma having joined up?

“I can't really say. There have been very good results, but so much has happened,” he said. “We have changed the organization's distribution and business exposure. But the Emma-effect has certainly been a factor.”

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