The budget supermarket Willys, owned by Axfoods, has seen a 44 percent increase in the sales of products from the Balkans and the Middle East during the first three weeks of Ramadan, compared to the same period last year, according to a press release.
In recent years both Coop and ICA have promoted a product range in certain stores especially targeting Muslim shoppers. This includes fresh dates, halal chicken and baklava pastries.
This year Ramadan began on September 23rd and supermarkets are anticipating increased sales in the final week.
In the final week of Ramadan last year, said Willys, sales of their global product range soared by 133 percent.