“It is regrettable but maybe not so surprising,” SVT’s football commentator Staffan Lindeborg told Resumé.
Previously SVT and TV4 have shared the spoils for the major tournaments. And Lindeborg hopes that a deal can somehow be salvaged.
“It is regrettable because on several occasions SVT and TV4 have succesfully shared championships.
“I think it a fantastic model and it is one that we also see in other countries like England and Germany. It has worked well for viewers,” said Lindeborg.
SVT was not the only public service broadcaster to miss out. TV2 in Norway, TV2 in Denmark and Sweden’s TV4 have all joined forces with Telenor-owned Canal Digital to squeeze out the public service channels in the three Scandinavian countries.
Canal Digital is the Nordic region’s largest satellite and cable television provider. It does not have its own television network but plans to establish its own channel to show Euro 2008.
Sweden has impressed in qualification, winning the first four matches on the road to the tournament to be held in Austria and Switzerland.
Should the team qualify, as seems likely, terrestrial channel TV4 will show all of the Swedish games, as well as the final.