Björn Borg brand headed for stock exchange

Fast-growing fashion company Worldwide Brand Management (WBM) is set to buy the Björn Borg brand.

The company aims to change its name to Björn Borg AB in the spring and has plans to sign up to the Stockholm Stock Exchange.

WBM has already used the Björn Borg brand on a licensing basis for the last ten years. The rights to the tennis legend’s name cost the company 124 million kronor.

Björn Borg products have sold very well over the last few years. Sales for this year are up 69 per cent on the previous year.

This year, for the first time, the brand’s product’s have broken the one billion kronor barrier.

WBM estimates that the purchase of the brand will increases its value by one kronor per share next year.

“You have a completely different sort of presence on the international fashion scene if you actually own the brand,” said WBM’s chief executive Nils Vinberg.


Uniqlo confirms August opening of first Swedish store

Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.

Uniqlo confirms August opening of first Swedish store

The popular fast fashion brand announced in January that it will be entering the Swedish market with a Stockholm branch, but remained coy about the details. Sweden's fashion fanatics reacted with excitement to the news that they would be getting the first Uniqlo store in the Nordics.

IN PICTURES: Uniqlo to open first Scandinavian store in Stockholm

On Tuesday Uniqlo finally divulged the launch date of the shop, set to open doors at Hamngatan near the Kungsträdgården park on August 24th.

It will occupy the Sverigehuset building, built in the 1960s as the final project of modernist Swedish architect Sven Markelius, and the shop will “pay tribute to Markelius by exhibiting some chosen examples of his work” according to the company.

The opening will make Sweden only the seventh European country to boast a Uniqlo store.