The twice-weekly flights are expected to take 5,000 British tourists to and from Lapland during the winter. The flights, a cooperation between SAS and British tour operator Discover the World are to run from 18th April to mid-February 2008, according to a press release.
The Kiruna area has become popular with international tourists wanting an Arctic experience, with the Ice Hotel a major attraction. Other activities on offer include husky sledding, reindeer safaris and snowmobiling.
Kiruna is also planned to be the first European lift-off point for space tourists, with Sir Richard Branson’s Virgin Galactic planning to lift off from the European Space and Sounding Rocket Range, Esrange, from 2012.