3 wins battle for magic number
TT/The Local · 3 Apr 2007, 10:49
Published: 03 Apr 2007 10:49 GMT+02:00
The dispute began three years ago, when TV3 argued that the mobile operator's use of the number 3 created a confusion, since both companies offer media services. As well as attempting to stop 3 using the number 3, TV3 demanded compensation of 50 million kronor.
"The ones who really wanted this process were not TV3 but another Stenbeck company, Comviq," 3's CEO Shlomo Liran told Svenska Dagbladet in July 2005.
"They didn't like new competition and this was their way to try and stop us."
The settlement reached by the two parties is reported to be amicable.