Hennes and Mauritz owner granted identity protection

H&M's billionaire owner Stefan Persson has been granted a request to have his personal data protected by Swedish authorities.

Stefan Persson and his wife Denise applied to the tax authorities for protection on November 8th last year as a result of serious threats directed at the family, Aftonbladet reports.

They reported the threats to police later that month and by the end of November tax authorities had made the necessary changes to ensure that all details about the pair were made secret.

Police have said that “there is good reason to protect the family’s personal data”.

Police have however as yet been unable to locate the source of the threats. In January of this year, a security camera at the couple’s private address was smeared with paint, Aftonbladet reports.

It is not the first time that Stefan Persson has been the victim of threats. In 1997 a 25-year-old man threatened to blow up H&M stores and the owner’s family if Stefan Persson did not agree to hand over 10 million kronor.