Göran Persson becomes PR consultant

Sweden's former Prime Minister Göran Persson is to become a PR consultant. The politician who led Sweden for over ten year has been recruited by PR firm JKL as a senior advisor.

Starting on August 1st, Persson will once again team up with his former chief press officer, Anna Helsén, who began working with JKL after last year’s general election. He is expected to work two days a week in the new job.

“Sweden has traditionally had very few people working in this borderland between politics and business and very few people with experience from both fields.

“This has been a disadvantage for politics, for business and for Sweden,” Persson told newspaper Dagens Industri.

JKL Group describes itself as one of the Nordic region’s leading strategic communication advisors.

The firm’s CEO, Anders Lindberg, told news agency TT that the arrival of Persson was “a dream appointment for JKL”.

“Göran Persson has unique experience of international politics and the EU. He’s more familiar than most with the climate issue, relations with Russia and the challenges of the welfare system,” he said.

But Persson faces criticism from former colleagues. Peter Eriksson, spokesman for the Green Party, which supported Persson’s last government, said Persson was “watering down the integrity of politics.”