Swedish advertising market booms
James Savage · 11 Jun 2007, 16:15
Published: 11 Jun 2007 16:15 GMT+02:00
Strong economic growth is having a positive effect on the media market, according to Institute for Advertising and Media Statistics (IRM), which compiled the statistics. The Institute predicts that total growth for the year will be 6 percent.
Total media investments for the year are expected to reach 32 billion kronor ($4.6 billion).
Growth next year will be somewhat lower at around 4 percent, IRM predicts, with spending expected to be around 33 billion kronor. Internet advertising is expected to increase by over 30 percent compared with last year.