Ericsson in mobile TV deal with Big Brother firm

Swedish telecoms company Ericsson has signed a global deal with Dutch TV production giant and Big Brother creator Endemol to develop interactive television services for mobiles.

Ericsson’s ‘Me-on-TV’ solution will enable mobile users to upload, publish and share both live and recorded video material. The technology will enable consumers to transmit to websites and participate in TV broadcasts.

The new service will offered by Ericsson to broadcasters, websites and network operators. Endemol will act as a distributor – the company has already used the technology in the Dutch version of Big Brother.

“This global partnership flags Ericsson’s commitment to establish a leading position in multimedia,” said Jan Wäreby, head of Ericsson’s multimedia operations.