Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Internet wins advertising battle

Share this article

08:39 CET+01:00
Seven out of ten advertisers with plans to increase their advertising spend next year intend to focus more on the internet, according to a new survey.

Pollster Zapera asked members of the Association of Swedish Advertisers about their plans for 2008.

Almost 40 percent of the companies surveyed said they intended increasing the amount of money they spent on advertising.

40 percent expected to increase their media advertising expenditure, while half of advertisers predicted that their media spending would remain at the same level as it was now.

With more resources being committed to the internet, many advertisers said they planned to invest less in newspapers and magazines.

Get notified about breaking news on The Local

Share this article

Advertisement

From our sponsors

The power of cooperation: the secret to Swedish success?

Is the Swedish approach to leadership really as special as people think? The Local asks a non-Swedish manager at telecom giant Ericsson for a frank appraisal of Swedes' so-called 'lagom' leadership style.

Advertisement
Advertisement
Jobs
Click here to start your job search
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement