Swedes engage in Easter sweets binge

Swedes engage in Easter sweets binge
Swedes eat at least 4,000 tonnes of chocolate and sweets over the Easter weekend. Dentists recommend a binge followed by a thorough tooth brushing.

“It is best to eat everything at once and then let the teeth rest,” said dentist Ingrid Lundvall to news agency TT.

“We do not believe in a complete ban, of course one should indulge in a few Easter eggs. It is good to follow up with a brushing of the teeth though.”

It is hard for many to resist the lure of Easter candy and parents are faced with a challenge to limit the excess for their children. Many parents choose to mix up the chocolate with natural sweets such a raisins, nuts and fruit but these are little better for the teeth. For the rest of the body however natural sweets are preferable, nutritionists recommend.

Agneta Yngve, a dietitian at Karolinska Hospital in Solna advises parents to suggest alternative non-sugar alternatives as gifts at Easter. Cinema tickets, money or CDs could be suitable items, Ingve suggests.

Candy manufacturers welcome the Easter holiday and Karamellkungen MD Morgan Christoffersson explained to TT:

“We double our workforce in stores during the Easter week, office staff often muck in to help out in the rush.”

Easter stands for a fifth of Karamellkungen’s annual 700 kronor ($115 million) turnover. Christoffersson states that the firm has no plans to manufacture healthier varieties of sweets.

“You don’t buy candy to be healthy but because it tastes good. We try not to be health-conscious.”