Swedish ice cream trucks ‘a form of torture’

Selling ice cream and candy with enticing melodies ought to be outlawed because it is connected to child obesity.

Swedish ice cream trucks 'a form of torture'

The suggestion comes from Bo Sjöberg, a professor at the Sahlgrenska Academy in Gothenburg, who compares the repetition of ice cream trucks’ jingle with modern torture methods.

“Selling with enticing melodies results in poor health and serious problems for many people,” writes the professor in a letter to consumer minister Nyamko Sabuni.