Underwear with condom pockets takes top prize

Condom pockets in men's underwear have proved a winning formula for a group of young businessmen from southern Sweden.

Underwear with condom pockets takes top prize

Three high school students from Helsingborg received the national Young Enterprise (Ung Företagsamhet – UF) award in a ceremony held in Stockholm on Tuesday, Dagens Nyheter reports.

“A little mistake can have major consequences. It’s important to have a condom at the ready when it’s needed. It’s no use if it’s in your jacket pocket,” Nick Larsson told the newspaper.

Larsson is one of the co-founders of S.T.A.T (Sooner Than Already There), a UF-funded company that has so far managed to sell 350 pairs of underpants.

But with a possible retail deal in the pipeline, the partners are optimistic about their product’s future. So much so that they are planning to relaunch S.T.A.T as a real company as soon as they finish school and UF withdraws its funding.

“We’re going to focus on this for a year instead of going to college,” co-founder Michael Simby told Dagens Nyheter.

A number of firms in the Baltic region have contributed to the final product – boxer briefs available in black or white. Each pair comes fully loaded with five condoms supplied by RFSU – the Swedish Association for Sexuality Education.

If all goes according to plan, women can also look forward to condom pockets in their underwear in the near future, as the young men continue their enterprising crusade against venereal disease and unwanted pregnancies.


Swedes ‘like it hot’: Erotic audiobooks all the rage

The number of Swedes listening to audiobooks has nearly doubled in just two years and a big part of the explosive growth is driven by an insatiable desire for erotic tales and romance novels.

Swedes 'like it hot': Erotic audiobooks all the rage
Photo: AllaSerebrina/Depositphotos
Broadcaster SVT reported on Wednesday that 37 percent of the Swedish population listened to an audiobook last year, a marked increase over the 20 percent who did the same in 2016. 
While audiobook streaming services report that all categories of audiobooks have seen increased listenership, certain types of books are clearly leading the way. 
“Amongst the listening public, genres such as romance, ‘feel good’ novels and eroticism are growing. We are thus seeing increased demand [from listeners] as well as an increase in the number of publishers who are putting out these types of books,” Anna Riklund, the head of content curation at audiobook streaming service Bookbeat, told SVT. 
She said that the growing number of Swedes who want to listen to racy novels has led several publishers to launch imprints that focus exclusively on erotic literature. 
Audiobook streaming service Storytel also reported increased interest in erotic and romance novels, particularly among female listeners. Listener numbers peak around Valentine’s Day and during the hot summer months. 
Author Susanne Ahlenius, whose erotic novels include titles such as ‘Climax’ and ‘Lust 2.0’, said that the audiobook format is perfect for fans of the genre. 
“You don’t have to sit with a paperback that shows what you are reading. No one knows what you’re listening to,” she told SVT. 
Ahlenius said that her books are most successful when she “writes very explicitly and there is a lot of sex”. 
“People like it hot,” she said.